Published Date: 2019-11-27 | Pages: Ongoing | Tables: Ongoing | Report ID: 8233 | Industry: Internet & Communication |
Format :
The global Airport Retailing Consumer Electronics market is expected to witness significant growth in the coming years owing to increasing air traffic and growing consumer spending at the airports. Retailers of consumer electronics have realized that airports offer multiple branding opportunities. Moreover, it has been observed that the purchasing trends of air passengers have increased beyond spending on food and beverages to luxury retails and consumer electronics. This is, in turn, opening up novel avenues for the vendors of airport retailing consumer electronics.
Companies operating in the Airport Retailing Consumer Electronics market are collaborating with various electronics brands. For instance, Royal Capi-Lux (‘Capi’) has collaborated with JBL, an American company manufacturing audio equipment, to make JBL’s Free truly wireless in-ear headphones available at its airport retailing stores. JBL signature sound and 24 hours of combined playback are some of the key features of these in-ear headphones.
Market Players to take up acquisition and merger as a key business strategy
Key companies studied in this report include Dufry AG, Crystal Media, Lagardere Travel Retail, Royal Capi-Lux (‘Capi’), Dubai Duty Free, Bahrain Duty Free Shop Complex, InMotion, and Regstaer Duty Free. Market participants are focusing on developing technological solutions to enhance consumer experience in the near future. Moreover, they are taking up innovation in marketing strategies, collaborations, and mergers and acquisitions to accelerate their pace of growth in the Airport Retailing Consumer Electronics market.
For instance, one of the key companies, Dufry AG has recently acquired RegStaer Vnukovo. This acquisition will significantly increase the Dufry’s presence at Moscow airports. The deal also strengthens the company’s position in Russia, along with the present operations in St. Petersburg, Sochi, and Krasnodar.
Consumer Inclination towards Purchasing Luxury and Consumer Electronics to Drive the Market
Consumer preferences for buying luxury items and consumer electronics at the airports is expected to act as a key driving factor in the market. Surge in the global air traffic is compelling the consumer electronics retailers to set up their stores to attract the passengers. An upsurge in the disposable income of the passengers has resulted in increased spending among them. This eventually is opening new avenues for the market players in the Airport Retailing Consumer Electronics market. In addition, expansion of multinational retailers and surge in the number of terminals are offering growth opportunities for the market.
Market Segmentation
By Type
● Electronic Devices
● Accessories
● Others
By Airport Size
● Large
● Medium
● Small
By Sales Channel
● Hypermarkets/ Supermarkets
● Specialty Retail Stores
● Others
Large and busy airports offer huge branding opportunities for the vendors as the number of air passengers in such airports are high. Demand for electronic devices is expected to witness a surge among the passengers as compared to other product types. The report also offers comprehensive analysis of the contribution of the sales channel to the overall Airport Retailing Consumer Electronics market size.
By Region
Growth of the tourism sector and rising investments in the expansion of airport retailing are having a positive impact on the Airport Retailing Consumer Electronics market growth in Europe. Investment in infrastructure development activities to support the market growth in North America. Asia Pacific is expected to gain potential for the Airport Retailing Consumer Electronics market growth owing to evolving consumer attitudes, favorable regulatory environment, attractive real estate, and economic environment.
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