Baby Prams and Strollers Market Report

The global baby prams and strollers market is foretold to show decent growth in the near future. Adoption of smart technology for manufacturing modern and safer baby prams and strollers could play a significant part in the development of the global market. Advent of e-commerce is expected to put a favorable impact on the global market growth. E-commerce giants could attract more customers with offers and discounts on popular brands. In July 2019, Amazon offered a $200 discount on the Bugaboo Cameleon3 Stroller. Famous personalities including Kate Hudson, Sienna Miller, and Amal Clooney have used Bugaboo strollers before.

Baby Safety Concerns to Improve Demand for Premium Baby Prams and Strollers

Increase in birth rate observed across the world is predicted to positively impact the global baby prams and strollers market. Improving disposable income in developing countries and high standard of living in developed countries could be among key factors giving momentum to the global market growth. Implementation of high baby safety standards and tight government regulations related to baby care is anticipated to augment the demand for more sophisticated baby prams and strollers. The rising trend of fast-paced lifestyle and growth in the number of nuclear families could create sales opportunities in the global market.

Manufacturers to Launch Innovative Products with Zero Hazardous Materials

The report includes company profiling of leading players of the global baby prams and strollers market, such as Dorel Industries Ltd., Pigeon Corporation, Emmaljunga Barnvagnsfabrik AB, Peg Perego, Evenflo Company Inc., Ningbo Shenma Group Co. Ltd., Goodbaby International Holdings Ltd., Newell Brands Inc., Joovy, LLC, and Kolcraft Enterprises Inc. Companies are anticipated to make strong investment in product innovation to gain a foothold in the global market. They are also expected to introduce products that are free of hazardous materials. Environment-friendliness is another important factor that manufacturers could put high emphasis on.

Product recall is one of the growth hurdles that some manufacturers need to overcome through effective research and development, use of advanced technology, and hiring of top talents in the industry. In July 2019, The Boppy Company, a US manufacturer of nursing pillows, baby carriers, infant support pillows, and other related products, recalled thousands of neck and head support accessories for infant strollers, bouncers, and swings due to suffocation hazard.

There are some brands such as Bugaboo, a Dutch manufacturer of baby strollers and accessories, and UK-based Silver Cross Prams and Strollers that enjoy high popularity in the global market because of their strong customer base that includes celebrities and world-renowned personalities.

By Type

●   Lightweight Strollers

●   Jogging Strollers

●   Standard Strollers

●   Double/Triple Strollers

●   Multi-optional System Strollers

By Sales Channel

●   Modern Trade

●   Departmental Stores

●   Mono-brand Stores

●   Online Retailers

●   Baby Boutiques

Analysts expect standard strollers to gain a significant share of the global baby prams and strollers market because of their higher sales rate compared to other types of products. On the other hand, key factors such as increased convenience and modern features are prognosticated to help multi-optional system strollers to grow at a faster pace in the global market. Among sales channels, online retailers are prophesied to show considerable growth in the global market due to the rise of e-commerce. Availability of attractive discounts, offers, and free accessories is anticipated to strengthen the growth of this segment during the forecast period.

By Region

Geographically, Europe is foretold to become a prominent market for baby prams and strollers as it rides on strict government regulations related to baby safety. Increasing research and development to develop advanced products with more safety features could be a powerful factor helping Europe to show promising growth in the global baby prams and strollers market. Availability of smart products with multiple seating configurations, additional storage, LCD dashboard, and other sophisticated features is predicted to support the growth of the Europe market.

Price Analysis

QYR Consulting serves its clients with top-notch market research reports, which include industry-best pricing analysis. Companies manufacturing baby prams and strollers can use pricing analysis to decide on the right product prices. Most importantly, pricing analysis prepares players to plan out result-oriented product positioning and marketing strategies. Furthermore, it can be used to help players to create new effective pricing and distribution tactics or refine their existing ones. It can also play an important part in analyzing pricing situations in the global baby prams and strollers market. In addition, players can use pricing analysis to study price structures and policies.

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