Berries Powder Market Report

Berries powder is gaining huge popularity among the consumers owing to its benefits such as high nutrient content, promotion of heart and blood vessel health, strengthening of immune system, and assistance in healthy vision, skin, and brain function. Moreover, it is naturally delicious and devoid of any added sugars and artificial sweeteners, thereby supporting proper well-being.

There has been a number of product innovations in the berries powder market. Freeze-dried berry powder is one of the innovations, which is solely obtained from whole fruit. It comprises all parts of the forest and garden berries including pulp, skin, and seeds, which are dried at a temperature of -37°C. Freeze-dried method is utilized in the manufacturing of these powders. This method helps in retaining the vitamins, taste, color, and water solubility of the powder.

Increasing Health Consciousness to Play a Leading Role

Demand for fruits and berries is witnessing a surge due to increasing health consciousness among the consumers across the globe. Moreover, rise in the number of chronic disorders caused by vitamin deficiency is raising the demand for berries powder. Consumer’s focus is rising on nutritional intake in order to prevent such disorders. Also, fusion of the various berries powders is anticipated to emerge as a key trend in the global market, thereby supporting berries powder market growth.

Key Players to Adopt Natural & Organic Processing Method

Key players operating in the global berries powder market include BR Ingredients, NutraDry, International Flavors & Fragrances Inc. (Powder Pure), Kang Med, FRUIT D’OR NUTRACEUTICALS, FutureCeuticals, Artemis International, Arctic Powder, Parchem fine & specialty chemicals, and BYOU DISTRIBUIÇÃO E EXPORTAÇÃO S.A.

It has been observed that the manufacturers are increasingly investing in organic harvesting as well as sustainable farming. Processing firms of berries powder are taking up natural berry processing methods with an aim to maintain the nutritional value of the fruits and berries and fulfil the demand of health-conscious consumers.

For instance, lately, one of the prominent companies, Arctic Powder launched pure blueberry powder, which is obtained from wild and hand-picked Arctic Blueberries (bilberries) from Finland. These blueberries are rich in antioxidants, thereby supporting the immune system and preventing infections. Also, they are known to be a good source of vitamin C and E.

Key Points to Remember

●  Nutritional health benefits of berries powder to act as a key factor driving the global berries powder market

●  Organic berries powder to gain popularity among the consumers

●  Blueberry powder to witness substantial growth in the near future

●  North America to capture a handsome share in the global berries powder market in the forthcoming years

By Nature

●  Organic

●  Conventional

By Type

●  Strawberry

●  Blueberry

●  Cranberry

●   Raspberry

●   Acai Berry

By Application

●  Food

●  Bakery

●  Confectionery

●  Snacks

●  Dairy Products

●   Beverages

●  Fruit Drinks

●  Energy Drinks

●  Carbonated Drinks

●  Dietary Supplements

●  Pharmaceutical Products

●  Household

As per the analysts, the organic segment is expected to gain traction in the coming years due to growing consumer’s inclination towards organic and natural products. The researchers predict that the blueberry powder will hold a major share in the berries powder market owing to its wide range of health benefits.

The bakery and food industries are likely to emerge as the leading application sectors in the berries powder market. They make excessive usage of berry powders as they form a great nutritious ingredient for various bakery products such as cakes, muffins, and pancakes. In addition, they are added to numerous food products like kefir, unflavored yogurt, porridge, curd, pot cheese, oatmeal, and smoothies as they offer a wild berry flavor to these food items.

By Region

North America is expected to capture a handsome share in future because of the presence of a large number of companies in countries such as U.S. and Canada. Furthermore, development of novel flavors by the manufacturers to draw the attention of consumers is playing a key role in boosting the berries powder market growth in North America.

Asia Pacific is expected to witness significant growth in the forthcoming years owing to rising awareness regarding health in countries including China and India. Europe may grab a major market share in the coming years owing to novel product launches by the manufacturers based in this region and increasing consumption of berries powder.

Food and beverages sector is considered to be one of the fastest-growing one. Growth of its various industries, right from processing, packaging, and labelling amongst others, have witnessed unbelievable transformation over the years. Players in the food and beverages industry are constantly catering to the changing lifestyle needs that are at times characterized by healthy eating habits or higher purchasing power. The food and beverages industry is extremely dynamic and hence requires a constant watch.

Our researchers have created a repository of thoroughly-researched reports that are aimed at offering the readers a detailed outlook of the industry. Analysts have focused on issues such as food security, evolving demographics, and changing dietary habits. Packaging and innovation therein, along with emerging trends such as organic food items have been discussed through these publications.