Eyelashes Enhancing Agents Market Report

The global eyelashes enhancing agents market is expected to show considerable growth in the coming years. People with eye inflammation conditions, especially those affecting eyelids and eyelashes, are foretold to increase the demand for eyelashes enhancing agents. High incidence of madarosis and other related diseases is anticipated to push the need for products offered in the global market.

Eye makeup and eye care products are observed to help giant players to see robust quarterly growth. For Q3 2019, Estée Lauder reported double-digit growth from its skincare brand La Mer, with impressive sales performance in the eye subcategory. In the same quarter, its cosmetics and fragrances brand Tom Ford Beauty obtained double-digit growth in net sales, mainly because of the sales in its eye shadow and other franchises.

People with Eyelid Inflammation Diseases to Raise Demand for Eyelashes Enhancing Agents

Demand for natural products offered in the global eyelashes enhancing agents market is anticipated to increase due to growing awareness about various side effects of chemical ingredients in cosmetics. Consumers are observed to give more preference for natural treatments and therapies. Another factor that could push the sales of eyelashes enhancing agents is the growing self-consciousness and appearance concerns among people in today’s highly competitive world.

High prevalence of eye diseases because of rising pollution levels, high screen time, and low intake of nutrients is also expected to augment the demand for eyelashes enhancing agents. Increasing incidence of eyelid inflammation diseases such as blepharitis that affect the growth of eyelashes is foreseen to cause a rise in the need for eyelashes enhancing agents.

AI-powered Technology and Virtual Try-ons to Upgrade Product Lines

Major players are prognosticated to build partnerships and launch new programs to strengthen their technological development. In February 2019, L’Oréal introduced a digital skin diagnostic technology in collaboration with its 2018 acquisition ModiFace. The AI-powered technology is based on L’Oréal Research & Innovation’s years of scientific research on skin aging.

In June 2019, L’Oréal launched MYT – Make Your Technology, its first 4.0 technology incubator that promotes cooperation between employees, universities, startups, and experts in the industry and supply chain. In the same month, ModiFace made available its AI-powered technology for Amazon customers to virtually try on cosmetics.

A Quick Look at Global Eyelashes Enhancing Agents Market

●   Self-consciousness and appearance concerns among people to further increase the global demand

●   Players to focus on providing additional benefits with their products to appeal to more consumers

●   Application of repairing damaged eyelashes to collect a strong market share in future

●   High spending on personal care products to help North America take the lead globally

Vendors to Improve Sales and Marketing Activities through Strong Investments

The global eyelashes enhancing agents market marks the presence of top players such as Estée Lauder, Allergan Plc., Rodan & Fields, LLC, Skin Research Laboratories, Athena Cosmetics, Inc., Grande Cosmetics, LLC, and Beauty Essentials LLC. According to analysts, companies are foretold to offer innovative products with additional benefits and heavily invest in sales and marketing efforts to attain a position of strength in the global market. Players could also focus on improving their distribution activities across a range of channels such as online stores, franchise outlets, and modern trade.

By Type

●   Curling

●   Lengthening

●   Volumizing

●   Others

By Application

●   Repairing Damaged Eyelashes

●   Nourishing

There are different types of eyelashes enhancing agents sold in the global market, according to their functionality, viz. volumizing, lengthening, curling, and others. Each of these segments is carefully researched about on the basis of CAGR, revenue and volume growth, market share, and other crucial factors. The authors of the report have also studied two key applications, i.e. nourishing and repairing damaged eyelashes. As per latest analysis, consumers are prophesied to use eyelashes enhancing agents mainly for repairing damaged eyelashes. These agents can bring vitality and health to damaged eyelashes and also promote their proper growth.

By Region

North America is forecast to continue to take command of the global eyelashes enhancing agents market in terms of revenue growth. Consumers in this region are comfortable with high spending on personal care products. Other factors such as strong economic growth and growing investments in research and development to launch new and improved eyelashes enhancing agents are predicted to bode well for the regional market. On the other hand, rising inclination of people toward beauty products is expected to help Asia Pacific to show quick growth in the global market.

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