Gamification Market Report

Games are popular all over the globe and gamification has emerged as a key concept that allows the companies and enterprises to meet their business goals in a fun way. Gamification makes use of various game design elements such as points, badges, timers, and leaderboards in non-gaming settings to encourage desired user behavior.

With the help of gamification, enterprises can make their products as well as services engaging and entertaining. Gamification platform increases the onboarding of customers, employees, and partners with the help of challenge based activities. Companies are launching these gamified platforms considering diverse needs and requirements of the organizations.

There have been a number of applications, software, and products introduced in the gamification market. Bunchball Nitro is one such example. It is a gamification platform created to encourage participation, amplify engagement, and improve customer loyalty. It is useful for the companies that wish to enhance their business and team performance. 

Rise in the Penetration of Gamification to Play a Major Role

It has been observed that the penetration of gamification is increasing in mobile learning apps. Increasing number of smartphones and mobile devices is having a positive impact on the market growth. Social media influence is also playing a key role in fuelling the gamification market growth as it allows people to share their experiences with their friends ad co-workers. Gamification is gaining traction among millennial generation as they connect well with games and technology. Technological advancements is also a key factor anticipated to drive the global gamification market in the near future. Moreover, e-learning gamification has emerged as a key trend in the gamification market, thereby boosting the gamification market growth.

Key Players to Use Novel Product Development as a Key Strategy

Microsoft Corporation, MPS Interactive Systems Limited, Callidus Software Inc., IActionable Inc, Bunchball Inc., Cube, Cognizant Technology Solution Corp., Ambition, Axonify Inc., and Cut-e GmbH (AON, PLC) are some of the key manufacturers operating in the global gamification market.

Mergers & acquisitions and novel product developments are some of the strategies taken up by the key players to gain a competitive edge in the gamification market. For instance, lately, Microsoft created a “Language Quality” game, which makes use of a simple Silverlight application, thereby allowing users to view instances of translated text on the screens to ensure the language accuracy.

Key Points to Remember

●  New product development and innovation to act as a key factor driving the global gamification market

●  Engagement & performance services to gain popularity in the market

●  IT & telecom to witness substantial growth in the near future

●  North America to enjoy a sizeable share in the global market in the forthcoming years

By Solution

●  Engagement & Performance Services

●  Strategic Services

●  Consulting & Professional Services

By End Use

●  Education

●  IT & Telecom

●  Healthcare

●  Others

According to the analysts, engagement & performance services are expected to witness substantial growth in the coming years due to high demand among companies to retain their customers by enhancing the customer experience. The researchers predict that the demand for gamification may increase extensively among the IT and telecom sector because of the growing need among these verticals to improve their employee engagement. The education sector is also making extensive usage of gamification, thereby supporting its growth in future.

By Region

North America and Europe have emerged as the frontrunners in the global gamification market. Early adoption of gamification by countries including the US and UK in order to improve the customer interaction and advertising is a key factor driving the market in these regions. High internet penetration and surge in the number of smartphone users in North America have led to increased usage of gamification. Furthermore, there has been a shift towards technologically advanced methods for consumer involvement, which has positively impacted the market growth in this region.

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