Global Anti-Counterfeit Packaging Market Report

Reduction of barriers has surely offered opportunities for the flow of counterfeit products. Counterfeit goods pose a serious threat to a number of industries, particularly healthcare and pharmaceutical. Secure packaging has become the need of the hour in order to avoid counterfeiting of sensitive and vulnerable products. This is when anti-counterfeit packaging comes into play and helps in preventing crimes that put consumers’ health in danger and cause economic damage. Anti-Counterfeit Packaging helps in preventing the duplication of original materials. Manufacturers are anticipated to launch innovative Anti-Counterfiet Packaging technologies for effective identification and anti-counterfeiting of the products.

Manufacturers to Acquire High Security Solution Providers in Future

Avery Dennison, Impinj Inc., CCL Industries Inc., 3M Company, DuPont, Zebra Technologies Corporation, SICPA Holding SA, AlpVision S.A., Applied DNA Sciences Inc., Savi Technology, Inc. , and Authentix, Inc. are some of the key players functioning in the Anti-Counterfeit  Packaging market.

For instance, one of the key companies, Authentix, one of the key companies, has recently announced the acquisition of Security Print Solutions Limited, which is another high security print solutions provider. This acquisition will expand the company’s portfolio of security technologies and increase the scope of offerings for its brand protection clients.

Growing Concerns over Brand Protection among Manufacturers to Stimulate Market Growth

Growing concerns over brand protection and human health and safety are increasing the need for Anti-Counterfeit Packaging. Increasing initiatives by the end-use industries to fight against counterfeiting is one of the significant reasons behind the Anti-Counterfeit Packaging market growth. Moreover, introduction of regulations on Anti-Counterfeiting, is necessitating the adoption of Anti-Counterfeit Packaging among the end-use industries.

Market Segmentation

By Technology

●  Authentication packaging

o   Ink And Dyes

o   Holograms

o   Watermarks

o   Taggants

o   Others

●   Track & trace packaging technology

●   Barcode Technology

●   RFID Technology

By Application

●  Pharmaceuticals & Healthcare

●  Food & Beverage

●  Clothing & Apparel

●  Electronic Products

●  Consumer Goods

Use of authentication packaging is expected to increase as it helps to verify the authenticity of the original product and differentiate it from the fake products. Holograms are likely to emerge as an effective weapon to stop counterfeiters and fraudsters in the coming years. Application of Anti-Counterfeit Packaging is anticipated to witness a surge in the pharmaceutical and healthcare industry owing to growing usage of illegal and dangerous substances in counterfeit drugs. The food and beverage industry is also likely to adopt Anti-Counterfeit Packaging in the years to come owing to increased need to prevent the imitation and ensure safety of the food products.

Demand for Anti-Counterfeit Packaging is expected to witness a rise in North America, the key reasons being, stringent government regulations on product safety and focus on brand protection. Asia Pacific is anticipated to exhibit lucrative growth in the Anti-Counterfeit Packaging market on account of growing consumer awareness regarding counterfeiting. Surge in the number of manufacturing activities in the emerging economies is eventually driving the demand for Anti-Counterfeit Packaging in this region.

Packaging is an indispensable part of every industry. It ensures protection of the product and even extends shelf life of the packaged items. Through the years, the packaging industry has undergone massive changes. From development of better, sturdier materials to changing outlooks toward designing environment-friendly materials, the packaging industry has witnessed some noteworthy changes.

The research reports on the packaging industry discuss the evolution of materials and the impact of changing consumer needs. Packaging solutions have constantly adopted newer technologies for providing consumers with safer perishables and keeping the products intact until delivered. Analysts have taken a granular view at the booming e-commerce sector and its influence on the packaging industry. We aim to provide the readers an in-depth and a comprehensive analysis of the packaging industry. Intricacies pertaining to food safety, environmental norms, and research and development of materials have been studied by analysts with a focused approach.