Fabric Conditioner Market Report

Fabric conditioner is a common household product used for a cleaning purpose and to make the clothes soft so that they can be easily ironed. Along with its basic functions, the fabric conditioner also assists in decreasing wear and tear of garments and offers refreshed fragrance, shape up the retention and lessen the risk of building-up of germs.

Global fabric softener market is growing rapidly due to several reasons including growing m-commerce, increasing concerns of consumers regarding hygiene and health, and growth in the sector of digital marketing. The key players in the market are focusing on introducing the innovative style of packaging in a bid to attract a huge number of consumers which is likely to increase the demand for fabric conditioners. Besides, to identify attractive growth opportunities in the global market for fabric conditioner, new players are also likely to enter into the competition. 

Factors Responsible for the Growth of Global Fabric Conditioners Market

There are various factors which are responsible for the growth of the global fabric conditioner market. One of the most significant factors which are creating a positive impact on the growth of the market is the growing penetration of washing machines in the market. Besides other elements that are boosting the fabric conditioner market are increasing purchasing power, innovation in packaging technology and development of Fast-Moving Consumer Goods industry.

Rising demand and popularity for multifunctional products that solve various purposes help in rapidly growing the fabric conditioners market. Fabric conditioner has versatile nature, which enables it to accomplish various operations at the same time including anti-static behavior, controlling or preventing from complete damage of the color of fabric and rapid drying of clothes.  All these factors are boosting the growth of the global fabric conditioner market during the forecasted period.

Market Segmentation

By Type

●   Dryer Sheets

●   Rinse Cycle Fabric Softeners (RCFS)

By Distribution Channel

●   Online Retailing

●   Store-based Retailing 

Dryer sheets and RCFS conditioners work in a different way while performing their functions. The Rinse Cycle Fabric Softeners segment captures a remarkable share of the market as they are economically affordable than dryers sheets.

By Region

There are two regions Europe and North America, which are dominating the global fabric conditioner market, mainly because of the usage of fabric conditioners in the textile and laundry industry. Asia Pacific region is estimated to have a rapid growth rate in the global fabric conditioner market due to the higher consumption of fabric conditioners in emerging economies such as China and India.

Top Players in the Market

Some of the emerging players operating in the market are Marico, Church & Dwight, Sara Lee, Kao, Pigeon, Nakoma Products, LG Household and Healthcare, Reckitt Benckiser, Procter & Gamble Co., and Unilever PLC. On the other hand, top players functioning in this market are Procter & Gamble, Colgate-Palmolive Co., KGaA, and Henkel AG & Co.

QY Research’s Exclusive Research Methodology

In an attempt to provide a detailed study of the market, QY Research has conducted primary interviews with almost all the top players in the market. Secondary research has also been carried out exclusively to offer a comprehensive report to the clients. The authenticity of the data is thoroughly checked while conducting primary interviews. To provide brief information about revenue opportunities, the estimation of the market size has taken into consideration.

The expert team of analysts dedicatedly working in the food and beverages domain has taken help of companies’ websites, their annual reports, and journals to make a full-proof report. Various market dynamics have taken into consideration while examining the global fabric conditioner market.

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