Published Date : 28 Jan 20 | Views: 106 | Industry : Consumer Goods
Adding
Fragrance and Reducing Wrinkles of Fabric is Likely to Boost the Growth of the
Fabric Softener Sheet Segment
The
authors of the report have categorized the product segment of the market into
the Fabric Softener Sheet and Liquid Fabric Softener. Fabric Softener Sheet
segment is expected to expand due to increasing usage of fabric softener sheet in
eliminating wrinkles and adding fragrance with the added advantage of softening
clothes. The application segment of the market is classified into stores and
supermarkets.
North
America to Remain a Frontrunner with High Demand for Fabric Softeners
The
presence of major companies in North America is expected to foster the growth
of the market. The region held a substantial share of the market due to a high
demand for fabric softeners as the region has a large working population with
high disposable income. The Asia-Pacific market is expected to attain fastest
growth due to a huge demand in developing countries such as China and India.
Local manufacturers are likely to pose a challenge to leading companies in the
region.
Leading
Companies Target Market with Innovative Products
The
major players mentioned in the report that are functioning in the market are
Unilever, P&G, Colgate, Church & Dwight, Ecover, Henkel, Scjohnson,
Sodalis, Werner & Mertz, KAO, Mitsuei, Lion, AlEn, Lvsan, Yipinjin, Liby,
and Pigeon. Market players are launching new products with an increasing focus
on offering biodegradable and harm-free products catering to customer specific
demands. For instance, Unilever launched a fabric conditioner in 2018, for baby
clothes under the Pure Comfort brand. The product is also launched with the aim
of targeting people with sensitive skin.
Availability
of Wide Range of Laundry Products is Expected to Pose as a Challenge to the
Growth of the Market
The main purpose of softeners is enhancing clothes and garments to make them soft and add fragrance, which is a major factor driving the growth of the market. However, increasing usage of laundry products such as detergents, enhancers, bleachers, stain removers, and other fabric additives is a serious concern. Companies are launching advertisements, campaigns on social media to promote Fabric Softeners. Due to competition from a wide variety of laundry products available in market companies are offering innovative products with significant discounts.