Global Fabric Softener Market to Exhibit a Lethargic CAGR of 0.5% Over the Forecasted Period


 Published Date : 28 Jan 20   |   Views: 106   |  Industry : Consumer Goods

The availability of a wide variety of fabric products and its major application as clothes softener is likely to fuel the demand for fabric softeners in future. The global Fabric Softener market is analyzed in detail in a new report released by QYR Consulting titled, “Fabric Softener Market Research Report 2020,” which offers a global perspective of the market. The global Fabric Softener market is projected to reach US$ 8.4 Bn by the end of 2025 from an initial value of US$ 8.1 Bn in 2019, exhibiting a sluggish CAGR of 0.5% from 2019 to 2025.

Segmental Analysis

Adding Fragrance and Reducing Wrinkles of Fabric is Likely to Boost the Growth of the Fabric Softener Sheet Segment

The authors of the report have categorized the product segment of the market into the Fabric Softener Sheet and Liquid Fabric Softener. Fabric Softener Sheet segment is expected to expand due to increasing usage of fabric softener sheet in eliminating wrinkles and adding fragrance with the added advantage of softening clothes. The application segment of the market is classified into stores and supermarkets.

North America

Regional Analysis

North America to Remain a Frontrunner with High Demand for Fabric Softeners

The presence of major companies in North America is expected to foster the growth of the market. The region held a substantial share of the market due to a high demand for fabric softeners as the region has a large working population with high disposable income. The Asia-Pacific market is expected to attain fastest growth due to a huge demand in developing countries such as China and India. Local manufacturers are likely to pose a challenge to leading companies in the region.

Key Players

Leading Companies Target Market with Innovative Products

The major players mentioned in the report that are functioning in the market are Unilever, P&G, Colgate, Church & Dwight, Ecover, Henkel, Scjohnson, Sodalis, Werner & Mertz, KAO, Mitsuei, Lion, AlEn, Lvsan, Yipinjin, Liby, and Pigeon. Market players are launching new products with an increasing focus on offering biodegradable and harm-free products catering to customer specific demands. For instance, Unilever launched a fabric conditioner in 2018, for baby clothes under the Pure Comfort brand. The product is also launched with the aim of targeting people with sensitive skin.

Global CAGR During 2020-2026


Market Dynamics

Availability of Wide Range of Laundry Products is Expected to Pose as a Challenge to the Growth of the Market 

The main purpose of softeners is enhancing clothes and garments to make them soft and add fragrance, which is a major factor driving the growth of the market. However, increasing usage of laundry products such as detergents, enhancers, bleachers, stain removers, and other fabric additives is a serious concern. Companies are launching advertisements, campaigns on social media to promote Fabric Softeners. Due to competition from a wide variety of laundry products available in market companies are offering innovative products with significant discounts.

For further information, check :https://www.qyrconsulting.com/reports/fabric-softener-market

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