Published Date : 19 Nov 19 | Views: 133 | Industry : Consumer Goods
High demand for Tops offering ease and comfort to spur market growth
Based on the product the global Maternity Wear market is segmented into dresses, tops, bottoms, and lingerie. Tops are anticipated to grab the major share of the market as the segment includes casual wear and business wear. Business wear maternity clothing used by working women during the months of pregnancy provides ease and respite. The global Maternity Wear market has been segmented on the basis of application into online, supermarket & mall, maternity & baby store, brand store, and maternity & baby store. Online channels are easy to access through the internet and are available 24/7.
North America to hold a major share of the global Maternity Wear Market
The region of North America held the largest share of the market, in 2018, in terms of value. The presence of big labels in the regional market has contributed to the growth of the market. Europe has witnessed exponential growth especially in countries such as the U.K. and France as maternity apparels are endorsed by celebrities and bloggers through social media. Countries such as India and China have also witnessed increasing disposable income and improving awareness of women towards maternity care.
Players keen to focus on comfort to gain traction in the market
Isabella Olive, H&M, Ingrid & Isabel, Gennie’s Maternity, Seraphine, Hubo Mother, Mothercare, Thyme Maternity, Happy House, OCTmami, and JoJo Maman Bébé are some of the key players of the global Maternity Wear market. Leading Companies of the market are offering exclusive maternity apparel range catering to the preferences of the women.
Fashion consciousness and increasing maternity care awareness fuel market growth
Increasing focus on pregnancy, particularly for working women and the number of women being capable of affording Maternity Clothing in developing countries, are some of the factors driving the growth of the market.
Designing Maternity clothing to suit customers’ needs by focusing on the usage of material such as stretchable fabric to allow extra comfort is another reason contributing to the growth of the market.
For further information, check: https://www.qyrconsulting.com/reports/maternity-wear-market