Published Date : 19 Nov 19 | Views: 133 | Industry : Consumer Goods
High demand for
Tops offering ease and comfort to spur market growth
Based on the product the global Maternity Wear market is
segmented into dresses, tops, bottoms, and lingerie. Tops are anticipated to grab
the major share of the market as the segment includes casual wear and business
wear. Business wear maternity clothing used by working women during the months
of pregnancy provides ease and respite. The global Maternity Wear market has
been segmented on the basis of application into online, supermarket & mall,
maternity & baby store, brand store, and maternity & baby store. Online
channels are easy to access through the internet and are available 24/7.
North America to hold a major share of the global Maternity Wear
Market
The region of North America held the largest share of the
market, in 2018, in terms of value. The presence of big labels in the regional
market has contributed to the growth of the market. Europe has witnessed
exponential growth especially in countries such as the U.K. and France as
maternity apparels are endorsed by celebrities and bloggers through social
media. Countries such as India and China have also witnessed increasing
disposable income and improving awareness of women towards maternity care.
Players keen to focus on comfort to gain traction in the market
Isabella Olive, H&M, Ingrid & Isabel, Gennie’s
Maternity, Seraphine, Hubo Mother, Mothercare, Thyme Maternity, Happy House,
OCTmami, and JoJo Maman Bébé are some of the key players of the global
Maternity Wear market. Leading Companies of the market are offering exclusive
maternity apparel range catering to the preferences of the women.
Fashion consciousness and increasing maternity care awareness
fuel market growth
Increasing focus on pregnancy, particularly for working women
and the number of women being capable of affording Maternity Clothing in
developing countries, are some of the factors driving the growth of the
market.
Designing Maternity clothing to suit customers’ needs by focusing on the usage of material such as stretchable fabric to allow extra comfort is another reason contributing to the growth of the market.
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