Published Date : 17 Sep 19 | Views: 136 | Industry : Food & Beverages
Dealcoholization Method to Gain Traction among Manufacturers
The non-alcoholic beer market is divided on the basis
of product as limit fermentation and dealcoholization method. Dealcoholization
method grabs a larger share in the market owing to its popularity among the
non-alcoholic manufacturers. It is most preferred method and solution to reduce
the amount of alcohol in beer. As far as the application is concerned, the
non-alcoholic beer market is segregated as man and woman. Increasing disposable
income, independent life, and inclination towards a healthy lifestyle are some
of the key factors increasing the demand for non-alcoholic beer among women.
Moreover, the consumption of non-alcoholic and low calorie beer is high among
pregnant women due to its health benefits.
North America to Maintain Its Supremacy in the
Global Non-Alcoholic Beer Market
Increased awareness among the consumers pertaining
to the benefits of the intake of such non-alcoholic and low calorie drinks may
act as a key driver in the North America market. High disposable income and growing
pub culture are some of the major factors having a positive impact on the
market growth in North America. US being a major manufacturing country of
non-alcoholic beer has also helped North America to remain a key regional
market. Europe and Asia Pacific will showcase significant growth in the near
future due to increasing health conscious consumers in these regions.
Vendors Contributing Significantly to the Non-Alcoholic
Beer Market Growth
The key players operating in in the non-alcoholic
beer market include Kiri, Anheuser, Aujan Industries, Busch InBev,
Weihenstephan, Arpanoosh, Heineken, Krombacher Brauerei, Carlsberg,
Behnoush Iran, Asahi Breweries, Erdinger Weibbrau, and Suntory Beer. Companies
are taking up various strategies such as product innovation, product
differentiation, marketing, increased production capacity, product portfolio
expansion, and research and development in order to expand their customer base
and gain a larger market share.
Influence of Social Media to Play a Key Role
With the help of social media websites like
Facebook, Twitter, and YouTube, people around the globe are becoming
increasingly aware regarding the adverse health effects linked to excessive
consumption of alcohol. This is raising the concerns among them, thereby
encouraging the consumers to shift from alcohol to non-alcoholic beverages like
beer.
Also, various awareness programs regarding
alcohol consumption are being held around the globe, which encourages consumers
to reduce their alcohol consumption. Growing trend of wellness and health is
having a positive impact on the non-alcoholic beer market growth. On
the other hand, fear of social acceptability and availability of alternatives such
as natural-based and carbonated drinks may act as a challenge for the market
players in the near future.