Published Date : 24 Sep 19 | Views: 124 | Industry : Consumer Goods
Household Application is expected
to Witness a Surge
On the basis of application, the global
portable bluetooth speakers market is segmented as household and outdoor. The household
application segment is expected to acquire a major market share in the near
future owing to extensive usage of portable bluetooth speakers for domestic
purpose. Outdoor application segment will witness substantial growth in the
coming years as portable bluetooth speakers form a suitable outdoor companion
for outings, bonfire nights, and picnics. The global portable bluetooth
speakers market is segregated based on the product as AC/DC Bluetooth speakers,
AC-only Bluetooth speakers, and DC-only Bluetooth speakers. The report includes
the detailed analysis of the products owing to their widespread application in
various electronic devices.
North America to Maintain its
Lead in the Market
North America is expected to grab
a major market share owing to technological advancements, new product launches,
and presence of established players in the region. Europe is also anticipated
to emerge as a lucrative market in the coming years as a result of surge in the
number of innovations. Asia Pacific will witness significant growth in the near
future owing to rising internet penetration in China and India. China is popularly
known to be a manufacturing hub of electronics, which is having a positive
impact on the regional market growth.
Key Players Having a Strong
Foothold on the Market
Some of the prominent players
operating in the global portable bluetooth speakers market are Eton, Bose, Philips, Divoom, hmdx, Logitech,
B&W, Sony, Beats, Yamaha, Creative, Poineer, Panasonic, KLIPSCH,
LG, Jarre, Imation, Samsung, Polk, Scosche, Earise, AUKEY, AONI,
iSound, D&M Holdings, Jawbone, Sherwood, Fluance, BRAVEN, and Harman. Key manufacturers
are tapping emerging markets to expand their base across the globe.
Extensive Research &
Development by the Manufacturers to Drive the Market
Manufacturers are increasingly emphasising
on constant research and development activities to improve the efficiency level,
battery life, capacity, and connectivity of the device. Moreover, they are also
coming up with a number of product launches to gain competitive advantage over
others. This is, in turn, opening new avenues for the global portable bluetooth
speakers market growth.
In addition, demand for electronic devices including mobile phones, home theatres, computers, music systems, and laptops has been increasing across the globe. This scenario is resulting in the need for portable bluetooth speakers. Multi-room streaming has emerged as a key trend in the market, which is further influencing the market growth positively. Improvement in bluetooth technology is also a key factor driving the market. But, availability of counterfeit speakers may affect the market growth in future.