Published Date : 24 Sep 19 | Views: 205 | Industry : Food & Beverages
Baking Application to Lead the
Based on application, the shortening market is segmented as banking, frying, confectionery and pastry, and others. The baking application segment is anticipated to witness significant growth in the coming years owing to widespread usage of shortenings in various baked products to acquire the desired texture, volume, as well as freshness. The global shortening market is segregated on the basis of product as all-purpose shortening, emulsified shortening, and high stability shortening. The report includes the detailed analysis of the products owing to their widening scope of application in various end-use sectors.
Asia Pacific to Open Up Growth Opportunities for
the Market Growth
Surge in the production and consumption of
flour products in emerging economies, such as India and China, and improved
purchasing power of consumers may offer growth opportunities for the market
players in Asia Pacific. Regulations by the government on cutting the trans-fat
consumption and downgrading of PHOs by the FDA are affecting the market growth
in North America. However, augmented consumption of convenience food in the
region may keep the market growth steady. The global shortening market in
Europe is expected to witness a decline owing to the ban on shortening usage
and decreasing imports https://www.qyrconsulting.com/files/press-release/from the region.
Key Players Having a Strong Grip on the Market
Key players operating in the global shortening
market include Olenex, Princes Group, Walter Rau, Yildiz Holding, AAK, Zeelandia, Puratos, HAS
Group, ADM, and VFI GmbH.
Reduction in the Consumption to Curb the Market
The consumption rate of shortening has been
witnessing a decline across the globe since last few years. Moreover, the usage
of shortening has been banned in regions, particularly Europe, which is, in
turn, reducing the demand for shortening across the globe.
Fluctuation in the prices of shortening is expected to affect the market growth in the near future. Shortening is not natural and its high trans-fat content can have a negative impact on health. Consumers are becoming aware of the health disadvantages associated with the consumption of shortening, thereby reducing the product demand. In addition, shortening cannot be compared with the flavor of the butter even after modification. Lack of water in shortening results in a more crumbly texture, thereby reducing its demand among the consumers.