Published Date : 20 Dec 19 | Views: 125 | Industry : Consumer Goods
Capturing
Online Buyers is Likely to Pose as a Challenge to the Growth of the Distribution
Segment
The
Distribution Channel segment is segregated into Offline and Online. The rapid development
of the E-commerce industry has led to the increased availability of online
portals as a selling medium for brands. Many brands have their own apps and
websites designed for customers.
However,
maintaining product quality and ensuring the product is reaching customers
without being damaged is a challenge for the manufacturers. Increasing
competition from companies to capture online buyers is also expected to
obstruct the growth of the Snow Sports Apparel market.
The
product segment is divided by Snowboard Apparel and Alpine Apparel.
Competitive
Pricing in North America is Anticipated to Restrain the Growth of the Regional
Market
North
America has extremely cold temperatures leading to an increasing need for
protective clothing in such harsh conditions. The region has increasing
popularity of winter sports and winter activities such as snowmobiling and
snowshoeing along with open-air ring skating on frozen rivers. However, the
presence of top brands has led to a high competition resulting in competitive
pricing, which is likely to pose as a challenge to the growth of the Snow
Sports Apparel market.
Strengthening
Distribution Networks: The Primary Focus of the Top Players
Some
of the key players operating in the market are Amer Sports Corporation, Black
Diamond Inc, Nike Inc, Fischer Sport GmbH, Olympia Sports, Head NV, Lucky Bums
LCC, and Skis Rossignol SAS. Major companies are involved in strengthening the
distribution networks to offer quality products.
Increasing
Cost of the Product to Hamper the Growth of the Snow Sports Apparel Market
The increasing popularity of recreational activities such as skiing, ice skating, trekking in snow-clad mountains has led to a demand for clothes designed for protection against severe cold. Adventure activities such as mountaineering and climbing require a fabric that is lightweight, resists abrasion and wrinkles and has force absorption capacity. Snow Sports apparel is designed with consideration for all these factors and is majorly used by athletes, adventure lovers, and recreational activity enthusiasts. However, expensive prices of Snow Sports Apparel is likely to impede the growth of the market.