Gluten-free Food Market Report

The global gluten-free food market is prophesied to gain from the growing demand for allergen-free food. Millennials and health-conscious people are expected to raise strong demand for gluten-free food in the coming years. Need to avoid gluten-related disorders could be another powerful growth driver of the global market. Restaurants and hotels are adding innovative gluten-free foods to their menus to attract attention and expand their customer base. Launch of gluten-free bakeries and food stores is anticipated to increase interest in the global market.

In July 2019, Hotel Chinzanso Tokyo, a Japanese five star hotel, launched gluten-free food items for its international guests with special dietary needs. In June 2019, it was announced that Erin McKenna’s Bakery, a US bakery offering gluten-free, vegan, and kosher options, will open a gluten-free and vegan outlet in Santa Monica, California.

High Number of Celiac Disease and IBS Cases to Increase Need for Gluten-free Food

●    Rising prevalence of celiac disease and irritable bowel syndrome is anticipated to increase the demand for gluten-free food

●  High incidence of gluten intolerance and related health problems in North America and Europe is expected to raise the demand in the global gluten-free food market

●  Promising government initiatives and regulatory frameworks promoting gluten-free diets are predicted to help increase the growth of the global gluten-free food market

●  Global need to cut down the growth of lifestyle-related diseases is foreseen to create rewarding opportunities for gluten-free food  producers

●  Studies revealing various health benefits of consuming gluten-free food such as increase in energy levels, good digestive health, and improved cholesterol levels could bode well for the global market

Companies to Focus on Expanding Area of Operation to Gain Competitive Edge

Some of the key producers of gluten-free food are General Mills, Inc., Kellogg’s, The Kraft Heinz Company, Hero Group AG, Glutamel, Boulder Brands, Inc., Pinnacle Foods Inc., Barilla G. e R. Fratelli S.p.A., Farmo SPA, Norside Foods Ltd., Genius Foods, Farmo SPA, Enjoy Life Foods, Norside Foods Ltd., and Warburtons. The global gluten-free food market witnesses the presence of multinational and family-owned businesses and has a high level of competition. Companies adopting vertical integration are expected to show improvement in their product portfolios. Vendors are foretold to expand their operational area to achieve a position of strength in the global market.

In July 2019, General Mills announced its fiscal 2020 priorities at its annual Investor Day. For 2020, the company will adopt a disciplined approach to cash and debt repayment, maintain strong margins, and improve performance to accelerate organic net sales growth.

By Type

●    Bakery

●    Flour

●    Baby Foods

●    Breakfast Cereals

●    RTE Foods

●    Noodles and Pastas

●    Snacks

●     Sauces and Dressings

By Sales Channel

●   Hypermarket/Supermarket

●   Convenience Stores

●   Specialty Stores

●    Online

Bakery is projected to achieve a telling share of the global gluten-free food market and also grow at a faster rate during the forecast period. Increasing awareness about gluten-free foods and their benefits could strengthen the growth of this segment. Among sales channels, hypermarket/supermarket and convenience stores are prognosticated to show significant market growth because of easy availability of a broad array of gluten-free food products.

By Region

North America is forecast to account for a remarkable share of the global gluten-free food market due to growing awareness about celiac disease in the US. Increasing need to adopt healthy lifestyles could also push the market growth of North America. Asia Pacific is prophesied to exhibit quicker market growth on the back of high demand for healthy foods and the implementation of innovative marketing strategies.

Price Analysis

Pricing analysis is absolutely necessary for businesses that have modified their marketing strategy, witnessed average product performance, and are dealing with rapid changes in the competitive and target market environments. The pricing study presented in this report allows gluten-free food manufacturers to set the right prices for their existing and upcoming products. It includes a deep assessment of ethical and legal constraints and the responsiveness of product markets to price. It also throws light on crucial pricing trends of the global gluten-free food market.

Food and beverages sector is considered to be one of the fastest-growing one. Growth of its various industries, right from processing, packaging, and labelling amongst others, have witnessed unbelievable transformation over the years. Players in the food and beverages industry are constantly catering to the changing lifestyle needs that are at times characterized by healthy eating habits or higher purchasing power. The food and beverages industry is extremely dynamic and hence requires a constant watch.

Our researchers have created a repository of thoroughly-researched reports that are aimed at offering the readers a detailed outlook of the industry. Analysts have focused on issues such as food security, evolving demographics, and changing dietary habits. Packaging and innovation therein, along with emerging trends such as organic food items have been discussed through these publications.