Honey Powder Market Report

Honey powder is gaining immense traction across the globe due to its benefits such as low-calorie content, easy handling, high storage stability, and longer shelf life. In addition, it is devoid of artificial food color, anti-sticking agents, and other added substances. It finds application in various industries ranging from food and bakery to pharmaceutical and cosmetics.

The honey powder market is undergoing introduction of novel products. For instance, a leading global supplier of high-purity honey powder, GMI Honey International is soon likely to launch honey milk powder. The company’s objective is to combine honey and milk forms a delicious drink with various health benefits. Such product innovations are expected to have a positive impact on the honey powder market growth in the near future.

Advantages Associated With Honey to Drive the Honey Powder Market

Numerous advantages associated with honey are expected to increase the demand for honey powder across various end-use industries such as food, bakery, and cosmetics. In addition, increasing consumer preference for low-calorie foods to fight against diseases like obesity, diabetes, and heart ailments is likely to boost the product demand. Honey powder has emerged as a great substitute for white sugar, thereby gaining traction among the consumers. Availability of honey powder at low cost is also acting as a key driver in the honey powder market. Besides that, it is easier to store and preserve and it lasts longer as compared to liquid honey.

Market Participants to Launch New Products

Key players operating in the global honey powder market include Specialty Products and Technology Inc., Archer Daniels Midland Company, GMI Honey International, Domino Specialty, AmTech, Tata & Lyle, Augason Farms, Duketoms, Artur Betz GmbH, NutraDry, Ohly, NOREVO, and Woodland Foods.

Key manufacturers are involved in research and development activities to find various benefits and properties of honey that can amplify the product’s overall production and consumption. Companies are also taking up strategies such as new product launches with an aim to expand their customer base. For instance, recently, a key manufacturer of honey powder, NOREVO launched a honey powder, which is completely water soluble and easy to blend with other ingredients. Easy handling and minimal dust formation makes it popular among the end-users.

Key Points to Remember

●  Rise in the awareness regarding the advantages of honey to act as a key factor driving the global honey powder market

●  Organic and natural honey powder to gain popularity among the consumers

●  Bakery and food industries to witness substantial growth in the near future

●  North America to capture a handsome share in the global market in the forthcoming years

By Nature

●  Organic

●  Conventional

By Application

●  Food

●  Bakery

●  Confectionery

●  Snacks

●  Breakfast Cereals

●  Cosmetics

●  Skin Care

●  Toiletries

●  Others

The researchers have predicted that the organic segment is expected to witness significant growth in the coming years due to growing consumer preference for organic and natural products. Food and bakery are expected to emerge as the key application segments in the coming years due to rise in the usage of honey powder in making cakes, pastries, and other recipes. As per the analysts, the skin care segment may witness a surge in the coming years due to increasing application of honey powder in the production of cosmetics and toiletries such as scrub, facial masks, soaps, and body lotions due to its antioxidant properties. Honey acts a natural skin cleanser and softener, thus making the skin fresh and radiant.

By Region

North America is anticipated to grab a handsome share in the near future owing to significant consumption of honey powder in the US. Other factors contributing to the market growth include increasing health consciousness and shifting preference to low-calorie food ingredients in order to avoid obesity and heart related diseases.

Surge in the awareness regarding the benefits of honey and rise in the honey production are acting as key factors driving the honey powder market in Asia Pacific. India and China have emerged as the key producers of honey in Asia Pacific, thereby having a positive influence on the regional market growth.

Food and beverages sector is considered to be one of the fastest-growing one. Growth of its various industries, right from processing, packaging, and labelling amongst others, have witnessed unbelievable transformation over the years. Players in the food and beverages industry are constantly catering to the changing lifestyle needs that are at times characterized by healthy eating habits or higher purchasing power. The food and beverages industry is extremely dynamic and hence requires a constant watch.

Our researchers have created a repository of thoroughly-researched reports that are aimed at offering the readers a detailed outlook of the industry. Analysts have focused on issues such as food security, evolving demographics, and changing dietary habits. Packaging and innovation therein, along with emerging trends such as organic food items have been discussed through these publications.