In-flight Entertainment Market Report

The global in-flight entertainment market is predicted to gain massive growth because of the continuous launch of more technologically sophisticated onboard entertainment systems. The need to meet the continuously changing air passenger demands related to in-flight passenger experience could be another factor strengthening the growth of the global in-flight entertainment market. Increase in international air travel involving long-haul flights is expected to augment the demand for in-flight entertainment. The high demand for in-flight connectivity and introduction of VR in-flight entertainment services could further create market opportunities.

Coronavirus Outbreak Expected to Marginally Reduce Demand for Some Products

The fear of coronavirus across the globe may push airlines to restrict the use of certain in-flight entertainment offerings such as magazines that may function as easy means of spreading the epidemic. This could slightly hamper the growth of the global in-flight entertainment market until the spread of the deadly virus is kept under control. Having said that, the demand for in-flight entertainment is anticipated to grow at a tremendous rate in future. In January 2020, Gogo entered into a capacity deal with Hispasat, a Spanish satellite operator, to cater to the increasing demand for high-speed in-flight connectivity services globally.

Market Segments

By Product Type

●  IFE Content

●  IFE Connectivity and Communication

●  IFE Hardware

By Application

●  Wide Body Aircraft

●  Narrow Body Aircraft

●  Others

IFE content is anticipated to show quick growth in the global in-flight entertainment market. The global in-flight entertainment market witnesses a high number of collaborations between important players and digital content delivery solution or digital content service providers. In January 2020, Gogo announced its partnership with castLabs to introduce app-free digital rights management for in-flight entertainment. The service allows playback of video-on-demand content in Chrome, Safari, and other popular browsers without the need to download apps or install plug-ins.

Among applications, narrow body aircraft is expected to account for a commanding share of the global in-flight entertainment market. The rise in the production of narrow body aircrafts could contribute to the growth of the application segment.

By Region

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North America is predicted to gain a handsome share of the global in-flight entertainment market as it benefits from the presence of key players and leading airline companies. Early in 2020, USA Today ranked American Airlines in the first position in its list of top 10 airlines with best in-flight entertainment. Asia Pacific, on the other hand, could increase its market growth at a fast rate in the coming years. The developing market for in-flight entertainment enjoys high demand due to increasing air passenger traffic and aircraft deliveries. The growing penetration of advanced in-flight technologies in the region could also help with the quick growth of the market.

Partnership with National Carriers Likely to Help Players Expand Market Share

Leading players operating in the global in-flight entertainment market are Gogo LLC, SITAONAIR, Global Eagle Entertainment, Lufthansa Systems GmbH & Co. KG, Thales Group, Rockwell Collins, Zodiac Aerospace, Viasat, Honeywell International, and Panasonic Avionics Corporation. In-flight entertainment companies may sign partnerships with airlines to achieve a position of strength in the global market. In February 2020, Panasonic Avionics signed a deal with Kuwait Airways to provide in-flight entertainment for the airline’s new fleet of eight Airbus A330-800neo aircrafts.

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