Internet Protocol Television (IPTV) Market Report

The global Internet Protocol Television (IPTV) market is expected to benefit from growing popularity of video on demand. Internet Protocol Television is used for live television broadcast, on demand video streaming, and transmission of stored videos. IPTV is gaining popularity among the end users owing to its flexibility and reach. It has been observed that service providers are coming up with various attractive bundling strategies to attract a large customer base. Moreover, they are utilizing innovative technologies to enhance customer experience and keep up with all their demands.

Key players to provide high quality IPTV services to the customers

Some of the key players operating in the Internet Protocol Television market are AT&T, Inc., Verizon Communications, Inc., Huawei Technologies Co.; Ltd., and ARRIS International Plc. Manufacturers are anticipated to focus on offering high-end services such as high definition (HD) and ultra-HD (UHD) IPTV service to the end users.

For instance, ARRIS International Plc. has launched VIP1113 compact IP Set-Top Box. Users can place it behind the TV sets, while still enjoying high-quality IPTV services including high-definition broadcast TV, on-demand, timeshift, and interactive applications, as well as over the top (OTT) services. Key benefits of this set-up box are compact design, low energy consumption, and low impact on the environment.

Surge in the demand for video streaming to drive the market

Increasing demand for video streaming & interactive services is a key factor driving the Internet Protocol Television market for Internet Protocol Television. Need for on demand HD channels and penetration of internet based services are another major factors supporting the Internet Protocol Television market growth. Technological advancements are also having a positive impact on the market growth. On the flip side, poor infrastructure in developing countries, lack of awareness, and high infrastructure cost may hamper the Internet Protocol Television market growth in future. In addition, growing competition from OTT providers is acting as a key challenge for the market players.

Market Segmentation

By Subscription Type

●  Subscription-Based

●  Subscription-Free

Subscription-free segment is popular among the costumers owing to triple-play services offered by service providers, thus appealing to a large customer base. The market analysts have predicted that subscription-based segment may gain traction in the years to come. The reason being increasing demand for video on demand services. The report provides detailed analysis of the subscription types.

By Region

North America is estimated to emerge as a frontrunner in the coming years on account of surging viewers count of online video. Germany and France are among the world’s leading markets for IPTV. Moreover, surge in the investment in telecom services is offering growth opportunities for the Internet Protocol Television market in Europe. Rapid urbanization, economic growth, and expansion of the middle class are expected to boost the Internet Protocol Television market growth in Asia Pacific. 

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