Japanese Sake Market Report

The global Japanese sake market is predicted to increase its growth with continuous launch of new varieties of products that help manufacturers to not only attract native Japanese but also Western customers. Manufacturers are expected to launch new products and focus on innovation in terms of taste, quality, and other deciding factors to expand their business in the global Japanese sake market. In October 2019, Takara Sake USA, a part of Japanese corporation of alcohol-related business and biotechnology Takara Group, announced about an exclusive tasting event to unveil one of its premium aged sakes. In August 2019, the company announced about a tasting event to promote its ShoChikuBai Junmai Nama Genshu sake.

Global Market to Gain from High Demand for Traditional and Unique Alcoholic Drinks

Increasing curiosity among people to try ancient and traditional beverages is expected to positively impact the global demand for Japanese sake. Growing interest of alcohol drinkers to explore unique beverages or those other than the regular ones sold in their country could create sales opportunities for Japanese sake manufacturers. However, product recalls could restrict the growth of the global Japanese sake market. In September 2019, Asahi Shuzo Co., Ltd., a Japanese brewery and producer of Dassai sake products, announced about voluntary recall of some of its sake products sold in Japan.

Key Factors Deciding Type and Variety of Japanese Sake

Players to Update Product Lines and Partner with Food Producers to Increase Growth

The report offers comprehensive profiling of leading manufacturers of Japanese sake, including Dassai, SakéOne, Juyondai, Otokoyama, Kubota, Yaegaki, Hakkaisan, Ozeki, Kokuryu, Sudo Honke, Gekkeikan, and Takara. Manufacturers are commonly observed to host musical or other art-related and tasting events to promote their new or recent introduced Japanese sake products. In May 2019, Takara Sake USA announced about its June 2019 concert Evening of Jazz and Sake at Takara Sake Tasting Room.

Manufacturers are also anticipated to introduce innovative products and enter into partnerships to cement a strong position in the global Japanese sake market. According to sources, Brooklyn Kura, a US sake brewery, will look to form partnerships with Japanese food companies and chefs in 2020 and release new products, which include a daiginjo and a kimoto varietal, in fall 2019.

Market Segments

By Product Type

●  Ordinary Sake

●  Junmai

●  Honjozo

●  Junmai Ginjo

●  Ginjo

By End User

●  20-40 Years Old

●  40-60 Years Old

●  Above 60 Years Old

Junmai is expected to become a prominent segment of the global Japanese sake market in terms of volume. This could be due to certain favorable factors such as reasonable price, high quality, and good taste influencing the market growth of the product type segment. According to market experts, junmai could gain healthy demand in the US. On the other hand, junmai ginjo is anticipated to collect a remarkable share of the global Japanese sake market in terms of market size. Demand for junmai ginjo could be strong despite its high price. Based on end user, the global Japanese sake market is segmented into above 60 years old, 40-60 years old, and 20-40 years old.

By Region   

Japan is likely to continue to create robust demand for Japanese sake during the forecast period 2019-2025. Availability of a wide range of products and heavy presence of Japanese sake producers and breweries are among important growth drivers of the Japan market. Japanese sake is very commonly served in restaurants, pubs, and bars in Japan and can also be purchased from local breweries in the country. Regionally, Asia Pacific is expected to gain significant growth in the global Japanese sake market mainly due to large demand for various types and varieties of the alcoholic beverage in Japan. Interestingly, the gradually increasing popularity of Japanese sake in Western countries such as the US is predicted to create rewarding market growth opportunities even outside of Japan.

Food and beverages sector is considered to be one of the fastest-growing one. Growth of its various industries, right from processing, packaging, and labelling amongst others, have witnessed unbelievable transformation over the years. Players in the food and beverages industry are constantly catering to the changing lifestyle needs that are at times characterized by healthy eating habits or higher purchasing power. The food and beverages industry is extremely dynamic and hence requires a constant watch.

Our researchers have created a repository of thoroughly-researched reports that are aimed at offering the readers a detailed outlook of the industry. Analysts have focused on issues such as food security, evolving demographics, and changing dietary habits. Packaging and innovation therein, along with emerging trends such as organic food items have been discussed through these publications.