Kava Extract Market Report

The global kava extract market is foreseen to gain growth on the back of increasing awareness about several health benefits of the native crop of the Pacific Islands. Important use of kava extract in the promotion of wound healing and treatment of urinary tract infection, skin diseases, and other health problems could improve the global market growth in future. Kava extract could also be used to treat gray hair and promote hair growth. However, there are some side effects associated with the use of kava extract. Moreover, additional research studies are required to ensure the safety and effectiveness of kava in medical and other applications.

Nonetheless, market observers expect the global kava extract market to show some growth in the coming years. In August 2019, Shaanxi Jintai Biological Engineering, a Chinese provider of freeze-dried powders, natural food and vegetable powders, and plant extracts, announced about its new Shangluo factory in Shaanxi, China.

Important Points to Remember

●  Use of kava extract as a skin conditioning agent and a cosmetic ingredient to increase demand

●  Vendors to collaborate with other companies to improve business and expand market presence

●  Organic kava extract to gain significant demand in the coming years

●  Oceania and South Pacific countries to create remarkable demand for kava extract

Key Applications of Kava Extract in Healthcare and Cosmetics to Boost Demand

Research studies supporting the use of kava in cancer, depression, anxiety, erectile dysfunction, and chronic pain treatment are expected to put a positive impact on the growth of the global kava extract market. Some studies also show that kava could be useful in promoting better sleep, improving the immune system, reducing the size of tumors, avoiding hair fall, and strengthening hair follicles. Cosmetics manufacturers could also use kava extract in shampoos, moisturizers, hair dyes, and lotions as a skin conditioning agent. Having said that, more research is required to prove these benefits of kava extract. Besides food and beverage and cosmetics, there are other industries such as pharmaceuticals that use kava extract.

Companies to Form Partnerships to Increase Presence in Global Market

The global kava extract market marks the presence of popular players such as Ningbo J&S Botanics Inc., Shaanxi Jintai Biological Engineering, Xian Yuensun Biological Technology, Natural Factors, Kona Kava Farm, Balaji Life Sciences, Applied Food Sciences, and Herb Nutritionals. Players are anticipated to enter into strategic partnerships and collaborations with other players, food and beverage companies, or research institutes to launch innovative products. The global kava extract market could also witness high investment in research and development activities from leading players. Vendors are expected to explore new opportunities in other regions to expand their business in the global kava extract market.

In April 2019, Shaanxi Jintai Biological Engineering signed a cooperation agreement with Gansu Zhongtai Biological Engineering Co., Ltd. to ensure further development in the plant extract industry, offer more professional services, and benefit from sharing of technical resources.

By Nature

●  Organic

●  Conventional

By Form

●  Liquid

●  Powder

By Application

●  Beverages

●  Pharmaceutical

●  Dietary Supplements

●  Cosmetics

●  Skin Care

●  Hair Care

●  Others

Organic products are forecast to exhibit strong growth in the global kava extract market while riding on their high demand among health-conscious consumers and increasing use of organic ingredients in cosmetics and medicinal drugs. By form, the global kava extract market is segmented into powder and liquid. Kava extract finds use in pharmaceutical applications such as dietary supplements and anti-anxiety medications. In the beverages industry, it is used to prepare kava tea, which is known for its relaxation and anti-anxiety properties, although additional research is required to examine its safety and efficacy.

By Region

Kava extract and its products are banned in some parts of the world because of their side effects. However, kava extract is said to be largely consumed in Oceania countries and sub-regions such as Vanuatu, Polynesia, Micronesia, and Australia. Market experts are of the opinion that the Pacific US state of Hawaii could be a leading producer of kava. South Pacific islands are said to consume kava and kava extract in various forms as their native food and beverage products. The report offers deep insights into critical growth drivers, market sizes, CAGR, and overall growth of different regions and countries in the global kava extract market.

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