LED Video Walls Market Report

The global LED video walls market is expected to take advantage of the increasing use of large format digital display solutions in both indoor and outdoor environments. Automotive companies use LED video walls to showcase their new vehicles. News and broadcasting companies also extensively use LED video walls in their shows. Besides retail digital signage solutions, corporate signage innovations are anticipated to gain much demand with the growing adoption of more advanced conference room digital display screens and other solutions. Corporate LED video walls can help to conduct better brainstorming, training, or other corporate sessions, expand presentation capabilities, and drive improved collaboration.

Growing Adoption of Digital Display Advertising Technology Likely to Benefit Market

The increasing demand for digital signage solutions is predicted to help propel the growth of the global LED video walls market. The development of sophisticated, modern display technologies such as ultra-thin micro LED video walls with higher resolutions, ultra-fine pitch LED technology, and custom LED innovations could create rewarding opportunities for players in future. Cosmetic and fashion apparel retailers use LED video walls to display their best products or new arrivals. LED video walls are also used to quickly grab the much needed attention of potential customers using content that entertains, informs, and engages.

LED video walls are not just used in advertising applications but also to display multiple information simultaneously at airports, government facilities, auditoriums, control rooms, conference halls, and museums. The growing significance of interactive advertising could be another leading driver of the global LED video walls market.

Market Segments

By Application

●  Commercial Buildings

●  Auditoriums

●  Sports and Entertainment

●  Media and Advertising

●  Control Rooms

●   Airports/Railways

●   Retail

●  Museums

●  Others

By Location

●  Indoor

●  Outdoor

By Type

●  Blended Projection Video Wall Systems

●  Indoor LED Video Walls

●  Direct View LED Video Walls

The media and advertising industry is expected to help players find quick growth in the global LED video walls market. The rising trend of digital out-of-home advertising and increasing investments in digital billboards and LED video walls by advertisers and marketers could strengthen the growth of the media and advertising segment in future. Among type segments, direct view LED video walls are anticipated to gain growth due to their high use in indoor business environments for next-generation audience engagement.

Having said that, the outdoor location segment may secure a decent share of the global LED video walls market. Outdoor LED video walls are extensively used outside retail stores for advertising purpose and in sporting venues to display scores, hall of fame galleries, and brand adverts.

By Region

North America and Asia Pacific are anticipated to show considerable growth in the global LED video walls market. High digital ad spending and the adoption of advanced digital video advertising technologies could add to demand in the North America LED video walls market. On the other hand, Asia Pacific is expected to benefit from the increased penetration of interactive display technologies in the retail industry. The expansion of the media and advertising industry could be another factor contributing to the growth of the LED video walls market in the developing region.

Companies to Expand Product Portfolio and Focus on Technological Innovation

Some of the leading players competing in the global LED video walls market are Lighthouse Technologies Limited, NEC Display Solutions, Leyard Optoelectronic Co. Ltd., ViewSonic Corporation, Barco, LG Electronics, Panasonic Corporation, Toshiba Corporation, Samsung, and Cetech. Players may continue to adopt technological innovation to improve their market competitiveness. Transparent OLED display for truly see-through installations could be one of the innovations attracting attention in future. Early in 2020, Leyard and Planar announced that the companies will exhibit their widest portfolio of video wall technology at Integrated Systems Europe 2020 in Amsterdam. Players are also expected to target the rental and staging industry with a full-featured series of LED video wall displays.

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