Published Date : 03 Sep 19 | Views: 124 | Industry : Consumer Goods
The global Writing Instruments market is primarily segmented into two segments such as by product type and by sales channel. By product type, the market is segmented into a pen, pencil, highlighter and markers, coloring instruments, and Others. According to analysts, the pen segment is likely to dominate in the global Writing Instruments market followed by various other segments. Aesthetic appeal of the pen is an important element for attracting the growth of this segment.
Mechanical pencils and graphite are the sub-segments of the pencil, while ballpoint, roller, fountain, gel, and Other are the sub-segments of a pen. By sale channel, the market is segmented into supermarket/hypermarket, online channel, stationeries, and departmental store. Various Writing Instruments companies are operating via direct sales channel with the help of educational institutes, therefore the stationary segment is likely to hold the larger part of the global Writing Instruments market.
Regionally, North America and Europe are likely to acquire a major share of the global Writing Instruments market followed by other regions. Companies which are specialized in the manufacturing of high-end luxury pens are concentrated in Europe and North America. Flourishing educational and small scale industries in the Asia Pacific region is expected to gain market growth in the future years.
Manufacturers, especially in the consumer durable sector, are focusing on product differentiation. In order to maintain a strong position in the market, companies are using various branding strategies to promote their products innovatively. Various market participants functioning in the market are Mitsubishi Pencil Co., Ltd., Société BIC SA, Pilot Corporation, Faber-Castell, Shanghai M&G Stationery Inc., Kokuyo Camlin Limited, STAEDTLER Mars GmbH & Co. KG, Newell Brands, Schneider Schreibgeräte GmbH, The Cumberland Pencil Co, Schwanhäußer Industrieholding GmbH & Co. KG, Inc., Luxor Writing Instruments Private Limited, Pelikan AG, Zebra Co. Ltd., Linc Pen & Plastics Ltd., Pentel Co. Ltd., Hindustan Pencils Private Limited, C. Josef Lamy GmbH Srl, Hoshan Pan Gulf, Moleskine SpA, Koh-i-noor HARDTMUTH A.S, Flair Group of Companies, Pelikan, Caran d’Ache, Uni-ball, STABILO International, and MontBlanc International GmbH.
The global Writing Instruments market is anticipated to witness remarkable growth owing to the introduction of fancy coloring instruments that are attracting school-going students. Increasing usage of Writing Instruments among artists due to its wide variety of styles and colors is also fuelling the market growth. It has been noticed that the usage of recyclable materials in the production process of Writing Instruments is anticipated to boost the market growth during the forecasted period.
An increasing number of educational institutes and the number of students enrolling in these institutes is a key factor that is prophesied to trigger the demand for Writing Instruments during the forecasted period. Rising usage of luxurious and antique Writing Instruments as a status symbol is supplementing the growth of the global Writing Instruments market.