Published Date : 14 Aug 19 | Views: 16 | Industry : Consumer Goods
The market is primarily segmented into two segments such as by sales channel and by type. By type, the global Baby Prams and Strollers market is segmented into standard stroller, double/ triple strollers, multi-optional system strollers, jogging stroller, and lightweight strollers. Standard strollers are high in demand and analysts anticipate standard strollers to capture a larger part of the global market. Apart from standard stroller, multi optional system strollers to gain a steady growth due to key elements such as modern features and convenience. By sales channel, the market is segmented into departmental stores, online retailers, modern trade, mono-brand stores, and baby boutiques. Growing e-commerce industry is facilitating online retailers to grow at a faster pace.
Strict government norms related to child safety is helping Europe to hold a strong position in the global Baby Prams and Strollers market. Growing research and development activities in order to develop products with safety standards could be one of the important factors for the flourishing Baby Prams and Strollers market in Europe. A variety of products with advanced features including LCD dashboard, multiple seating configuration, and additional storage are foreseen to underpin market growth in Europe.
Some of the key players operating in the market are Emmaljunga Barnvagnsfabrik AB, Dorel Industries Ltd., Peg Perego, Evenflo Company Inc., Pigeon Corporation, Ningbo Shenma Group Co. Ltd., Goodbaby International Holdings Ltd., Kolcraft Enterprises Inc. Newell Brands Inc., and Joovy, LLC. Manufacturers are foretold to make a heavy investment in product differentiation to penetrate themselves in the worldwide market.
It has been witnessed that manufacturers are adopting smart technology for designing and developing Baby Prams and Strollers. These products are comparatively expensive than regular Baby Prams and Strollers and highly popular among working parents. The rise in the birth rate across the globe could be another important factor for driving the growth of Baby Prams and Strollers. Changing lifestyle and increasing number of nuclear families could generate opportunities in the global Baby Prams and Strollers market. Stringent rules and regulations of government towards childcare and safety is likely to impact positively on the global Baby Prams and Strollers market. Apart from this, increasing spending capacity and high standard of living are important factors for boosting demand for Baby Prams and Strollers in developing as well as developed countries.