Published Date : 17 Sep 19 | Views: 93 | Industry : Consumer Goods
Outerwear Clothing to Gain traction among the Population
By product, the market can be segmented into coverall, outerwear, underwear, and others. Parents are focusing on stylish as well as fancy clothing, which is, in turn, raising the demand outerwear baby clothing among them. Underwear is anticipated to exhibit significant growth in the near future. The global market can be divided based on application as 0-12 months, 12-24 months, and 2-3 years. Clothing for babies falling in the category of 2-3 years is expected to gain more traction in the near future. Parents are taking increasing interest in styling their kids and new experiments can be performed with this category as compared to others.
North America to Emerge As a Frontrunner
Rise in the awareness level among working class parents and increasing need to provide safety and hygiene to their babies are the key factors driving the baby clothing market in North America. On the other hand, high birth rates in India and China as compared to the rest of the world is anticipated to open new avenues for the Asia Pacific market. Also, improvement has been observed in the childcare facility in rural as well as urban areas, which is driving the demand for baby clothing.
Strong presence of the Key Players to Play a Major Role
Industria de Diseño Textil, S.A., Cotton On Group, Nike, Inc., Gymboree Group, Inc., Naartjie, Hennes & Mauritz AB, and Carter's, Inc. are some of the prominent players operating in the global baby clothing market. Key companies are forming strategic partnerships with distributors in order to increase their sales and thereby raise the overall revenue. Moreover, companies are taking steps to expand their presence and reach through various online platforms.
Changing Lifestyle to Act as a Major Driver in the Market
Due to rapid urbanization, it has been observed that there is an improvement in the standard of living among the consumers. In order to maintain their lifestyle and showcase their western values, parents are opting for branded clothing for their babies and kids, which, in turn, in driving the global baby clothing market.
Rise in the disposable income of the working class parents is leading to an increased spending on baby products such as baby clothing. Despite the clothes being expensive, parents’ preferences for the best products are rising for their babies. Manufacturers are taking up extensive research and development to come up with stylish and innovative products, which is thereby attracting consumers to buy them. For instance, Carter's, Inc., launched a new range of clothing, which are particularly meant for premature babies under five pounds.