Published Date : 22 Aug 19 | Views: 135 | Industry : Food & Beverages
The global Baobab powder market is primarily segmented into three segments such as by nature, by sales channel, and by end-use. On the basis of nature segment the market is segmented into conventional and organic. It has been observed that the organic segment is expected to show remarkable growth during the forecasted period. Growing demand for organic food products is one of the key factors for driving the growth of this segment.
Based on end-use the market is segmented into industrial and retail. Industrial segment is sub segmented into food, beverages and cosmetics. Food sub-segment is further sub-segmented into dietary supplements, functional food, bakery and confectionery, dairy products and Others (tea and pet food). On the other hand, beverages segment is sub-segmented into non-alcoholic and alcoholic. Among end-use segments, beverages are anticipated to grow outstandingly because of the growing trend of nutritional and sugar-free beverages.
North America and Western Europe are prognosticated to capture a substantial market share in the global Baobab powder market. Growing trend of health consciousness is helping the market growth in these regions. Baobab trees are found in African countries. Zimbabwe and West Africa are considered to be the main sources of Baobab powder. However, according to analysts the markets in these regions are somehow not able to meet the growing demand for Baobab powder.
Analysts at QYR Consulting have done a detailed analysis of key players functioning in the global market including Indigo Herbs Ltd., Ecuadorian Rainforest, Eco-Products, Baobab Food, Farafena, B’Ayoba (Pvt.) Ltd, Baobab Fruit Company Senegal, Alaffia, Kiki Ltd., LLC, Organic Burst UK Ltd., Aduna Limited, Holland & Barrett, Stern Ingredients, Inc., powbab, graze, Z Natural Foods LLC, Atacora Essential Inc., and Organic Herb Trading Company. Companies are foretold to undergone through a series of M&A (mergers and acquisitions) to penetrate the products in the global market. Companies are also focusing on pricing analysis and designing and developing of customer-oriented products.
Isotonic Sports Beverages to Generate Sales Opportunities for Manufacturers
Extensive usage of Baobab powder in the manufacturing of isotonic sports drinks is expected to create sales opportunities in the global Baobab powder market. These beverages are consumed to get instant supply of electrolyte and energy to the body. Baobab powder is extensively used in cosmetic as well as the skincare industry for the manufacturing of moisturizer and anti-aging products. It also finds application in the food and beverage industry and used as an ingredient in bars, cereals, and jellies due to its nutrient content.