Published Date : 26 Nov 19 | Views: 48 | Industry : Electronics & Semiconductor
High Demand for Digitized Promotions in Transportation Sector to Boost the Growth of Application Segment
Based on product the market is bifurcated into LCD display, LED display, and Others while on the basis of application, the market is segregated into healthcare, retail, transportation, hospitality, banking, and Others. The retail segment has captured a significant share of the market. This segment is popular for digitized advertisements and has produced effective marketing strategies due to high competition with the availability of a variety of products.
Rising Retail Industry in the Region of North America is Fostering Growth of the Market
North America and Europe together held a significant part of the global share of the market. The growth in the region is because of the rising retail industry and the presence of product suppliers. Government support in countries such U.S., the U.K., and Germany for the installation of digital signage is an important factor fostering the growth of the market in the Europe region.
Asia Pacific region is also expected to witness a remarkable growth as developing countries such as China and India are experiencing a higher demand for digital signage due to an increasing number of corporate offices, retail, hotels, and hospitals.
Leading Companies Offer Innovative Solutions that Drives the Growth of the Market
LG Electronics, Samsung Electronics, Toshiba, Philips, Sony, Daktronics, NEC display, Panasonic, Planer Systems, Sharp, Advantech, Mitsubishi, Viewsonic, Innolux, Marve, and Cisco Systems Inc. are some of the major players operating in the global Digital Signage market. Leading companies are inclined to offer innovative solutions, which is driving the growth of the market.
Increasing Demand for Digitized Promotions to Gain Target Audience is Likely to Propel the Market Growth
Effectively attracting target audience by digitized promotions for products and services is expected to propel the growth of the Digital Signage market. A major factor driving the growth of the market is technological innovation, which has enabled various systems such as leak detectors, and monitoring devices. Customer awareness regarding the drawbacks of traditional advertising is stimulating the growth of digitized display technology and information. Manufacturing companies keen on improving the quality of the digitized display technology is likely to fuel the growth of the market.
For further information, check: https://www.qyrconsulting.com/reports/digital-signage-market