Published Date : 24 Jul 19 | Views: 19 | Industry : Food & Beverages
Kombucha market is segmented by Flavor, Nature, and Sales Channel. By nature, the market is segmented into Conventional and Organic, while on the basis of flavour segment the market is segmented into Flavored and Regular. Flavored segment is prognosticated to record remarkable market growth owing to growing demand for beverage with natural and exotic flavors. Hypermarket/Supermarket, Online, Speciality Stores, and Others are the segments by sales channel. Hypermarket/supermarket segment is anticipated to gain a significant market share due to the availability of the variety of products.
Rising demand for probiotic and fortified beverages foreseen a significant market growth in the Asia Pacific region. Due to Hassle-free distribution channel across the United States, North America is expected to hold a larger share of the global Kombucha market. However, a certain percentage of alcohol in Kombucha tea is likely to hamper the market growth in North America. In recent years Europe is emerged as a new Kombucha market along with the Western European countries like France, UK, and Germany where a large part of Kombucha market is concentrated.
The different market participants functioning in the market are Live Soda Kombucha, GT’s Kombucha, Townshend’s Tea, The Humm Kombucha, Brew Dr. Kombucha, Kombucha Wonder Drink, KeVita, Red Bull, Celestial Seasonings, Reed’s, Buchi Kombucha, HIGH COUNTRY, Kosmic Kombucha, and NessAlla Kombucha.
Rising number of beverage manufacturing companies across the globe are creating opportunities for Kombucha maker. This trend is displaying outstanding capital potential. Kombucha is available in different variants and tastes and its consumption gives a lot of health benefits. These factors are prophesied to create positive impact on the market. Kombucha is used in candies, breakfast meals, and ice cream toppings. This is foretold to create market opportunities in the predicted period. Availability of variety of natural and organic flavors in Kombucha beverages such as blueberry ginger, cinnamon, goji berry, and elderberry hibiscus Kombucha is boosting the market growth. Changing consumer preference towards natural and organic products is one of the factors which is propelling the demand for Kombucha.