Published Date : 17 Sep 19 | Views: 59 | Industry : Food & Beverages
Dealcoholization Method to Gain Traction among Manufacturers
The non-alcoholic beer market is divided on the basis of product as limit fermentation and dealcoholization method. Dealcoholization method grabs a larger share in the market owing to its popularity among the non-alcoholic manufacturers. It is most preferred method and solution to reduce the amount of alcohol in beer. As far as the application is concerned, the non-alcoholic beer market is segregated as man and woman. Increasing disposable income, independent life, and inclination towards a healthy lifestyle are some of the key factors increasing the demand for non-alcoholic beer among women. Moreover, the consumption of non-alcoholic and low calorie beer is high among pregnant women due to its health benefits.
North America to Maintain Its Supremacy in the Global Non-Alcoholic Beer Market
Increased awareness among the consumers pertaining to the benefits of the intake of such non-alcoholic and low calorie drinks may act as a key driver in the North America market. High disposable income and growing pub culture are some of the major factors having a positive impact on the market growth in North America. US being a major manufacturing country of non-alcoholic beer has also helped North America to remain a key regional market. Europe and Asia Pacific will showcase significant growth in the near future due to increasing health conscious consumers in these regions.
Vendors Contributing Significantly to the Non-Alcoholic Beer Market Growth
The key players operating in in the non-alcoholic beer market include Kiri, Anheuser, Aujan Industries, Busch InBev, Weihenstephan, Arpanoosh, Heineken, Krombacher Brauerei, Carlsberg, Behnoush Iran, Asahi Breweries, Erdinger Weibbrau, and Suntory Beer. Companies are taking up various strategies such as product innovation, product differentiation, marketing, increased production capacity, product portfolio expansion, and research and development in order to expand their customer base and gain a larger market share.
Influence of Social Media to Play a Key Role
With the help of social media websites like Facebook, Twitter, and YouTube, people around the globe are becoming increasingly aware regarding the adverse health effects linked to excessive consumption of alcohol. This is raising the concerns among them, thereby encouraging the consumers to shift from alcohol to non-alcoholic beverages like beer.
Also, various awareness programs regarding alcohol consumption are being held around the globe, which encourages consumers to reduce their alcohol consumption. Growing trend of wellness and health is having a positive impact on the non-alcoholic beer market growth. On the other hand, fear of social acceptability and availability of alternatives such as natural-based and carbonated drinks may act as a challenge for the market players in the near future.