Published Date: 2019-08-01 | Pages: Ongoing | Tables: Ongoing | Report ID: 7337
Industry: Food & Beverages
The global baobab powder market is foreseen to take advantage of the growing demand for baobab fruit because of its different health benefits. Known as the ‘tree of life’ in Africa, baobab can produce nutrient-dense fruits even in a dry season because of its ability to absorb and store water in its fat, thick trunk. Baobab powder is used in various products to help improve immunity, reduce anxiety, detox the liver, and increase energy. It contains vital minerals, antioxidants, and fiber. On the other hand, baobab fruit is rich in vitamin C.
Consumers are expected to give preference to African-origin baobab powder products in the coming years. MIA Foodie, a UK-based company that offers chocolate products produced in Africa, has collaborated with Proudly Made in Africa. Baobab and Salted Nibs chocolate bar is one of its popular products that contains baobab powder from Madagascar.
Increased Application in Sports Drinks to Strengthen Global Market Growth
High use of organic baobab powder in isotonic sports beverages to help athletes with quick supply of energy and electrolytes for their body is anticipated to create revenue opportunities for manufacturers. Baobab powder finds application in the skin care industry as it can protect the skin against damage from free radicals. It is used in anti-aging products because of its various skin benefits such as skin moisturizing and rejuvenation. It is also used in the food and beverage industry as an ingredient in jellies, bars, and cereals because of its rich potassium and calcium content.
Players to Enter into Long-term Agreements to Avoid Risk of Price Increases
The report includes detailed company profiling of leading players of the global baobab powder market such as Eco-Products, Baobab Food, Indigo Herbs Ltd., Farafena, B’Ayoba (Pvt.) Ltd, Atacora Essential Inc., Alaffia, Baobab Fruit Company Senegal, Kiki Ltd., Ecuadorian Rainforest, LLC, Organic Herb Trading Company, Aduna Limited, Organic Burst UK Ltd., Holland & Barrett, powbab, Z Natural Foods LLC, graze, and Stern Ingredients, Inc. Companies are foreseen to sign long-term contracts with suppliers to gain operational advantages and insulate their business from the effect of price increases. Manufacturers may improve their portfolio with the addition of customer-centric products to gain a foothold in the global market.
A July 2019 press release mentioned that a group of Zimbabwean villagers are working toward adding value to baobab fruit through their company Bao Mix Private Limited, which was established with the help of the Food and Agriculture Organization and the European Union. The company produces freezits or coolies from baobab powder and presses baobab fruit to produce a special type of coffee and oil that can be used to treat skin diseases and as hair food.
Important Points to Remember
● Increasing use of baobab powder in anti-aging skin products to help with strong demand
● Organic baobab powder to gain significant market share during the forecast period
● The beverages industry to show telling growth in the global baobab powder market
● North America to secure handsome market share with high demand for value-added products
By End Use
o Functional Food
o Dairy Products
o Bakery and Confectionery
o Dietary Supplements
o Others (Pet Food and Tea)
By Sales Channel
o Specialty Wholesale Shops
o Online Retails
Analysts expect the organic segment to show substantial growth in the global baobab powder market because of increasing demand for organic food products. Among end use segments, beverages are expected to become more prominent in future due to the rising trend of nutritional beverages with no artificial ingredients or added sugar. According to researchers, B2B is forecast to show remarkable growth in the global market.
Geographically, the global baobab powder market is prognosticated to witness strong growth in North America and Western Europe due to rising preference for value-added products and high health consciousness. Baobab trees are native to the African continent. West Africa and Zimbabwe are considered to be the chief sources of baobab powder. However, researchers say these markets are not able to meet the quickly increasing demand for baobab powder for certain reasons.
The report includes industry-best pricing analysis that offers a highly detailed study of important price changes, price trends, and competitor prices. Pricing analysis is used by most market players to determine the right price for their products and services. Price is expected to play a critical role in the global baobab powder market, and the pricing analysis provided in the report is the best tool to use to increase profit margin and sales.
NOTE - The analysis, thoughts, views, facts, and opinions expressed in this report are of the respective research analysts. QYR Consulting does not necessarily endorse it or it is also not essentially formal views of QYR Consulting.
Food and beverages sector is considered to be one of the fastest-growing one. Growth of its various industries, right from processing, packaging, and labelling amongst others, have witnessed unbelievable transformation over the years. Players in the food and beverages industry are constantly catering to the changing lifestyle needs that are at times characterized by healthy eating habits or higher purchasing power. The food and beverages industry is extremely dynamic and hence requires a constant watch.
Our researchers have created a repository of thoroughly-researched reports that are aimed at offering the readers a detailed outlook of the industry. Analysts have focused on issues such as food security, evolving demographics, and changing dietary habits. Packaging and innovation therein, along with emerging trends such as organic food items have been discussed through these publications.
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