Published Date: 2019-07-26 | Pages: Ongoing | Tables: Ongoing | Report ID: 7329
Industry: Consumer Goods
The global breastfeeding accessories market is foretold to rise at a healthy growth rate due to increasing pregnancy rates across the world. Demand from working women could increase at a high rate in future. Improving living standards and increasing disposable income of consumers in emerging economies are expected to support the global market growth. Manufacturers are anticipated to partner with femtech companies to develop new and innovative products. In June 2019, America’s Aeroflow Breastpumps partnered with Elvie, a London-based provider of smart technology for women, to offer a hands-free, silent breast pump through insurance.
Rising Rate of Female Employment to Push Demand for Breastfeeding Accessories
The growth of the global breastfeeding accessories market could be linked to rise in childbirth rates and reduction in infant mortality rates. With increasing percentage of women employment, at least in key regions and countries, the demand for breastfeeding accessories is predicted to grow in the coming years. Increasing implementation of government and non-profit initiatives and awareness programs related to breastfeeding and pregnancy could create opportunities in the global market. Sales of premium breastfeeding accessories are foreseen to increase on the back of the rising trend of late parenthood.
Manufacturers to Invest in Advanced Research to Launch Innovative Products
The global breastfeeding accessories market marks the presence of prominent manufacturers such as Medela, Pharmics, Silverette, Philips AVENT, Lacticups, Ameda, Pigeon, babybay, and Artsana. Companies are prophesied to adopt different business tactics such as launching new products, signing collaborations, and entering into mergers and acquisitions to expand their business in the global market. Players could largely focus on ease of use, comfort, and innovation backed by advanced research and development to gain a competitive edge over other manufacturers.
Medela, a Swiss provider of breastfeeding products and medical vacuum technology, expanded access to a 24/7, on-demand lactation program and introduced new research-based PersonalFit Flex breast shields in January 2019. In June 2019, the company launched the customizable, single-source solution New Moms’ Healthy Returns in partnership with Mamava to help employers provide support to breastfeeding mothers working in their organization.
Important Points to Remember
● Increase in childbirth and pregnancy rates to create strong demand for breastfeeding accessories
● Players to continue to innovate for introducing products that offer increased ease of use and comfort
● Nipple shields segment to grow at a faster CAGR during the forecast period
● Rising number of working women in the US to help North America secure an impressive market share
● Breast Shells
● Breast Milk Bottles
● Nipple Shields
● Breast Milk Storage Bags
● Cleaning Products
● Sore Nipple Creams
● Nursing Pads
There are different product type segments studied in the report, with key focus on their market share, growth potential, and CAGR. Analysts expect the nipple shields segment to grow at a quicker pace due to increasing demand in the India, China, US, and European markets. On the other hand, breast milk bottles and breast milk storage bags are anticipated to secure substantial market shares with rising awareness about breast milk storage and increasing number of human breast milk banks.
North America is foretold to become a larger market for breastfeeding accessories because of growing consumer awareness and availability of strong healthcare infrastructure. According to researchers, increase in the number of working women, especially in the US, could significantly augment the demand for breastfeeding accessories in the region. Asia Pacific is projected to grow at a faster CAGR in the global breastfeeding accessories market, owing to increasing number of government efforts to improve awareness about best breastfeeding practices, pregnancy, and childbirth. Increasing research on breastfeeding and human milk could also push the market growth in Asia Pacific.
QYR Consulting accurately analyzes pricing situations in the global breastfeeding accessories market to help manufacturers develop result-oriented pricing strategies. This report includes comprehensive pricing analysis with heavy emphasis on price trends, price changes, new product prices, competitor prices, and positioning strategies. The analysts have provided exhaustive pricing analysis to help breastfeeding accessories providers when choosing an introduction strategy, test marketing, and studying new product ideas. As part of pricing situation analysis, QYR Consulting analyzes ethical and legal constraints, market competition, product costs, and market and customer responsiveness to price.
NOTE - The analysis, thoughts, views, facts, and opinions expressed in this report are of the respective research analysts. QYR Consulting does not necessarily endorse it or it is also not essentially formal views of QYR Consulting.
QYR Consulting uses its core strength to identify the trends that will shape the consumer goods industry in the coming decades. The launch of innumerable innovative products has dramatically changed lifestyles and outlook toward living. Relentless sales of a wide range of consumer goods have opened up growth avenues for several other industries such as electronics, clothing, and food and beverages amongst others. The reports listed below study how the changing economy, improving GDP, and rising purchasing power have created a fertile ground for growth of the consumer goods industry.
QYR Consulting deep dives into the changing patterns of the consumer goods industry that is spread over both developing and developed parts of the world. It estimates the market fluctuations and helps its readers to prepare for ever-changing consumer demands. The reports focus on giving the readers a thorough understanding of the competitive strategies of the companies to make meaningful business decisions.
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