Published Date: 2019-07-17 | Pages: Ongoing | Tables: Ongoing | Report ID: 7307
Industry: Food & Beverages
The global kombucha market is prognosticated to grow at a telling CAGR as the demand continues to show a rising trend because of increasing substitution of aerated drinks and growing preference for kombucha. High potential for experimentation and homemade nature of some kombucha products are anticipated to further push the demand in the global market. Kombucha is used in exciting summer treats such as probiotic boosted, soft serve, frozen yogurt floats.
In July 2019, Bucha Brew Kombucha announced that it has increased its store count to 1,100 from 300 after securing listings with Sobeys and 7 Eleven locations in Western Canada. Companies may look to expand their business and add more number of stores to achieve a strong position in the global kombucha market.
Launch of Innovative Flavors for People with Different Tastes to Increase Demand
Availability of a variety of refreshing tastes and high awareness about various benefits of consuming kombucha in appropriate amounts are two main factors prophesied to create profit-making opportunities for manufacturers. Increase in flavor experimentation, innovation of products, and investment for creating new flavors according to the preferences and tastes of people in different regions is foretold to strengthen the demand for kombucha.
Addition of natural flavors and extracts to kombucha drinks is anticipated to increase because of the rising inclination for organic and natural food. The global kombucha market is predicted to gain from the growing use of kombucha in ice cream toppings, candies, and breakfast meals.
Companies to Introduce New Flavored Kombucha Products to Attract Customers
The analysts authoring the research study have profiled important players of the global kombucha market, such as GT’S Living Foods, KeVita Inc., Health Ade, Revive Kombucha, Hain Celestial Group Inc., Brew Dr. Kombucha, Kombucha Wonder Drink, Makana Beverages Inc., NessAlla Kombucha, Cell-Nique Corporation, Kombucha Wonder Drink LLC, Kosmic Kombucha, Red Bull GmbH, Reed’s, Inc., Humm Kombucha LLC, and Townshend’s Tea Company.
Manufacturers are expected to launch new and interesting flavors to grab the attention of customers. In June 2019, NessAlla Kombucha rolled out its range of hemp-derived CBD infused flavors, which include J-Hops, Magic Matcha, and Butterfly Effect.
By Sales Channel
● Specialty Stores
The report covers two important nature segments of the global kombucha market, viz. conventional and organic. According market experts, the flavored segment is anticipated to show significant market penetration due to the rise in demand for beverages with exotic and natural flavors such as elderberry hibiscus, goji berry, blueberry ginger, and cinnamon kombucha. Among sales channels, supermarket/hypermarket is predicted to account for a remarkable market share due to the availability of a wide range of products.
Geographically, North America is foretold to secure a commanding share of the global kombucha market with increasing consumer awareness and robust distribution network, especially in the US. However, certain health concerns associated with the consumption of kombucha and presence of alcohol in kombucha tea are expected to create market challenges in North America. On the other hand, Asia Pacific is foreseen to exhibit faster market growth because of the elevating demand for fortified and probiotic beverages.
Pricing analysis is one of the most important sections of a research study. The price analysis provided for the global kombucha market includes detailed assessment of key factors and aspects influencing product prices. Researchers at QYR Consulting use advanced tools and methods for pricing analysis. They track, study, and forecast almost all price changes in the given global market.
In this report, the analysts have offered comprehensive pricing analysis of the global kombucha market with large focus on price trends, consumer buying behavior, volume, upcoming products, and product availability. The pricing analysis is expected to help kombucha producers to get the right value for their products and improve revenue in the coming years.
NOTE - The analysis, thoughts, views, facts, and opinions expressed in this report are of the respective research analysts. QYR Consulting does not necessarily endorse it or it is also not essentially formal views of QYR Consulting.
Food and beverages sector is considered to be one of the fastest-growing one. Growth of its various industries, right from processing, packaging, and labelling amongst others, have witnessed unbelievable transformation over the years. Players in the food and beverages industry are constantly catering to the changing lifestyle needs that are at times characterized by healthy eating habits or higher purchasing power. The food and beverages industry is extremely dynamic and hence requires a constant watch.
Our researchers have created a repository of thoroughly-researched reports that are aimed at offering the readers a detailed outlook of the industry. Analysts have focused on issues such as food security, evolving demographics, and changing dietary habits. Packaging and innovation therein, along with emerging trends such as organic food items have been discussed through these publications.
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