Published Date: 2019-07-22 | Pages: Ongoing | Tables: Ongoing | Report ID: 7321
Industry: Food & Beverages
The global maca powder market is prophesied to show remarkable growth because of high consumption of products due to their sexual, skin, and mental health benefits. Maca powder has a range of health benefits to offer, which include increasing fertility, reducing erectile dysfunction, improving libido, increasing memory and learning, reducing sun damage, and fighting free radicals. Recommendations from celebrities regarding the inclusion of maca powder in special diets are expected to give a good exposure to the global market. Australian model Miranda Kerr’s popular superfood smoothie recipe that includes maca powder is followed by many health and fitness enthusiasts.
Superfood and Exotic Nature of Maca Powder to Work in Favor of Global Market
Superfood characteristics of maca powder are among the key factors expected to play a major role in increasing its demand. Large conventional use of maca powder, its important functional properties, and the exotic status of maca plants could attract a high number of consumers. Furthermore, maca plants are organic and natural, and their use in different applications is anticipated to further augment the demand in the global maca powder market.
Maca powder is studied to be a powerful source of iron, zinc, calcium, and other minerals as well as B-complex vitamins. It helps to boost mood, relieve stress, and increase stamina and energy. Growing awareness about various health benefits of maca powder is predicted to increase its consumption even more.
● High use of maca powder because of its health benefits to increase market growth
● Gelatinized segment to collect a healthy market share among type segments
● Yellow maca powder to become one of the leading color segments
● Application in nutritional powder to grow significantly during the forecast period
● Latin America to earn high market growth due to easy availability of products
Players to Accelerate Customer-centric Innovation and Strengthen Product Portfolio
Some of the important players of the global maca powder market are Cosmic Nutracos Solutions Private Limited, The Maca Team, LLC, The Organique Co., Feel Good Organics, SunOpta (Tradin Organic), and Navitas Organics. Merger and acquisition are among the key strategies that manufacturers could adopt to secure a strong market share. In April 2019, SunOpta, a Canadian natural organic food products and ingredient sourcing company, announced the signing of a deal to acquire Sanmark B.V., a Dutch producer of organic oils for food, pharmacy, and cosmetic industries.
Manufacturers are anticipated to focus on creating long-term and sustainable shareholder value with improvement in profitability, acceleration of customer-centric innovation, and strengthening of product portfolio.
● Dietary Supplements
● Nutritional Powder
The report covers the market growth and other aspects of organic and conventional maca powders. Among type segments of the global maca powder market, gelatinized is projected to show impressive growth. The minimum to no starch content of gelatinized maca powder helps in digestion and people with starch sensitivity. Analysts expect yellow maca powder to account for a substantial market share mainly due to its benefit of female fertility improvement. Among applications, nutritional powder is forecast to exhibit remarkable market growth in the coming years.
According to researchers, Europe and North America are foretold to become important maca powder markets, taking into account their significant imports of the products. High consumer spending on exotic and high-quality food products and growing health consciousness among people are expected to help push the demand for maca powder in the two regions. Nonetheless, Latin America is foreseen to become one of the leading regions because of the easy availability and high consumption of maca powder.
QYR Consulting helps maca powder companies with effective competitor price tracking with valid, accurate data and comprehensive price analysis. Pricing analysis is critical for maca powder manufacturers to rightly implement their business strategies to increase profit margins and the bottom line. It also helps the manufacturers to improve sales potential, refine cost management, adjust prices as per changing trends, and better compete in the global maca powder market.
NOTE - The analysis, thoughts, views, facts, and opinions expressed in this report are of the respective research analysts. QYR Consulting does not necessarily endorse it or it is also not essentially formal views of QYR Consulting.
Food and beverages sector is considered to be one of the fastest-growing one. Growth of its various industries, right from processing, packaging, and labelling amongst others, have witnessed unbelievable transformation over the years. Players in the food and beverages industry are constantly catering to the changing lifestyle needs that are at times characterized by healthy eating habits or higher purchasing power. The food and beverages industry is extremely dynamic and hence requires a constant watch.
Our researchers have created a repository of thoroughly-researched reports that are aimed at offering the readers a detailed outlook of the industry. Analysts have focused on issues such as food security, evolving demographics, and changing dietary habits. Packaging and innovation therein, along with emerging trends such as organic food items have been discussed through these publications.
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