Published Date: 2019-08-01 | Pages: Ongoing | Tables: Ongoing | Report ID: 7338
Industry: Consumer Goods
Writing is a medium to express thoughts, ideas, expression, and feelings. To consolidate the human emotions writing plays a very important role. A writing instrument is an object used to produce writing. These instruments are used for painting, drawing, and technical drawing. Smooth writing is a basic function of Writing Instruments. The education sector has witnessed a remarkable transformation from the past few years. Manufacturers are adopting the changing scenarios at a faster pace by mean of product differentiation. Technological advancements are also supplementing the market growth.
Recently, Montblanc, German luxury Writing Instrument Company has come up with a new range of Writing Instruments. Newly launched “star walker collection” is inspired by space exploration. This collection includes a ballpoint pen, fountain pen, and liner pen. Reportedly, an authentic collection of Writing Instruments is based on the principle of reconnecting with our planet.
● Asia Pacific region is likely to acquire a major share in the global market owing to a strong emphasis on education in the region
● Increasing production of Pen and Pencils using the biodegradable raw material to create a positive impact on the market
● Customized luxury Writing Instruments are capturing consumers’ attention
● By product type, pen segment is likely to dominate the global Writing Instruments market
Writing Instruments with Biodegradable Raw Material is Expected to Boost The Market Growth
The importance of education has led to the rise in the number of students receiving admissions in colleges and schools, this is the important factor which is boosting the demand for various writing instruments in the global Writing Instruments market. Increasing popularity of customized Writing Instruments as a gift and rising usage of expensive writing pens as a status symbol are likely to expand the global Writing Instruments market in the coming years.
Product differentiation is the need of an hour, manufacturers are introducing innovative products such as designer Writing Instruments, multiple colored inks pen, different styles of ball pen body, and a ball pen with stylus. It is a paradigm shift towards recyclable or biodegradable material. Nowadays Pen and pencils are manufactured from recycled raw material, therefore it is expected to the increase the growth of the global Writing Instruments market.
High-end luxury pen manufacturers are catering to the population in North America and Europe, therefore these regions are likely to hold a substantial share of the global Writing Instruments market. Apart from this, a strong emphasis on education and flourishing small scale industries in the Asia Pacific region are anticipated to boost the market growth in the region.
By Product Type
o Mechanical Pencils
o Ball Point
● Coloring Instruments
● Highlighter & Markers
By Sales Channel
● Online Channel
● Departmental Store
By product type, the pen segment is likely to acquire the largest market share of the global Writing Instruments market followed by various other segments. Advancement in the features and looks are primarily the main reasons for boosting the demand for pen segment. Companies have direct tie-ups with schools and colleges, thereby the stationary segment is likely to dominate the global Writing Instruments market.
BIC Acquires Lucky Stationery Nigeria Ltd (LSNL)
BIC has recently signed a definitive agreement to acquired Lucky Stationery Nigeria Ltd (LSNL). Nigeria’s leading Writing Instruments manufacturer LSNL’s acquisition by BIC to create outstanding market growth in the future. The brand value of LSNL with the distribution channel is going to strengthen the current position of BIC. Reportedly, Nigeria is a booming market in the Africa region and LSNL sells the products of approximately 425 million per year. It is anticipated that company will achieve double digit annual growth in the next five years.
Apart from this, major market participants operating in the market are Schwanhäußer Industrieholding GmbH & Co. KG, Flair Group of Companies, Pilot Corporation, Newell Brands, Inc., C. Josef Lamy GmbH Srl, Mitsubishi Pencil Co., Ltd., STAEDTLER Mars GmbH & Co. KG, Moleskine SpA, MontBlanc International GmbH, Faber-Castell, Kokuyo Camlin Limited, Linc Pen & Plastics Ltd., Shanghai M&G Stationery Inc., Pentel Co. Ltd., Luxor Writing Instruments Private Limited, Pelikan AG, Zebra Co. Ltd., Hindustan Pencils Private Limited, Schneider Schreibgeräte GmbH, The Cumberland Pencil Co, Hoshan Pan Gulf, Pelikan, Caran d'Ache,Uni-ball , Société BIC SA, STABILO International, and Koh-i-noor HARDTMUTH A.S
Pricing analysis provided in this report on the global Writing Instruments market will help market participants with numerous business advantages. Moreover, players can benefit from the high accuracy of competitors' data for cementing a strong position in the worldwide market. Analysts have done a detailed assessment with the help of different tools to project future opportunities in the global market. Companies are aware about pricing analysis that can sustain their revenue streams. QYR Consulting equips players to improve their sales tactics through powerful pricing strategies.
NOTE - The analysis, thoughts, views, facts, and opinions expressed in this report are of the respective research analysts. QYR Consulting does not necessarily endorse it or it is also not essentially formal views of QYR Consulting.
QYR Consulting uses its core strength to identify the trends that will shape the consumer goods industry in the coming decades. The launch of innumerable innovative products has dramatically changed lifestyles and outlook toward living. Relentless sales of a wide range of consumer goods have opened up growth avenues for several other industries such as electronics, clothing, and food and beverages amongst others. The reports listed below study how the changing economy, improving GDP, and rising purchasing power have created a fertile ground for growth of the consumer goods industry.
QYR Consulting deep dives into the changing patterns of the consumer goods industry that is spread over both developing and developed parts of the world. It estimates the market fluctuations and helps its readers to prepare for ever-changing consumer demands. The reports focus on giving the readers a thorough understanding of the competitive strategies of the companies to make meaningful business decisions.
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